The Exploration of Staycation Innovation Based on the Local Culture: An Analysis of Digital Promotion

Anang Sutono; Hari Ristanto; Kennan Pramudia Cipta; Dear Illiyin Pratiwi; Mann Manda; Yehezkiel Antonius; M. Rizky Faturrahman

doi:10.2991/978-94-6463-234-7_183

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The Exploration of Staycation Innovation Based on the Local Culture: An Analysis of Digital Promotion

Authors

Anang Sutono¹^{, *}, Hari Ristanto¹, Kennan Pramudia Cipta¹, Dear Illiyin Pratiwi¹, Mann Manda¹, Yehezkiel Antonius¹, M. Rizky Faturrahman¹

¹Department of Tourism Business Management, NHI Bandung Tourism, Bandung, Indonesia

^*Corresponding author. Email: anang@stp-bandung.ac.id

Corresponding Author

Anang Sutono

Available Online 29 September 2023.

DOI: 10.2991/978-94-6463-234-7_183 How to use a DOI?
Keywords: Staycation; Digital Promotion; Local Culture Attraction
Abstract: This study aims to present a tourist profile related to ideas, perceptions, and opinions to build and develop innovative staycation activities and digital marketing at Kawah Putih Ciwidey based on the local culture. This study uses a descriptive research method with a qualitative approach. The data collection was carried out through questionnaires to tourists, semi-structured interviews with managers, observation, and literature study. This research found that tourists visiting Kawah Putih had a high interest in doing a staycation and demanded the development of activities, especially the provision of interactive activities and organizing events based on the local culture. This research also recommends further development for managers of Kawah Putih in the short, medium, and long term.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 29 September 2023
ISBN: 10.2991/978-94-6463-234-7_183
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-234-7_183 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Anang Sutono
AU  - Hari Ristanto
AU  - Kennan Pramudia Cipta
AU  - Dear Illiyin Pratiwi
AU  - Mann Manda
AU  - Yehezkiel Antonius
AU  - M. Rizky Faturrahman
PY  - 2023
DA  - 2023/09/29
TI  - The Exploration of Staycation Innovation Based on the Local Culture: An Analysis of Digital Promotion
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1741
EP  - 1746
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_183
DO  - 10.2991/978-94-6463-234-7_183
ID  - Sutono2023
ER  -

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