Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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Omnichannel Technology: IT Innovation in Indonesia Retail Industry

Authors
L. Lisnawati1, *, R. Hurriyati1, Disman1, V. Gaffar1
1Univeritas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: lisnawati@upi.edu
Corresponding Author
L. Lisnawati
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_40How to use a DOI?
Keywords
omnichannel technology; IT innovation; online-to-offline (O2O business model); Indonesia retail industry
Abstract

This study aims to determine the effect of Information Quality and This article desire to examine the appliance of omnichannel technology as an IT innovation in the Indonesian retail industry. Omnichannel technology integrates all communication and process of purchase channels, providing customers with a seamless and consistent experience across online and offline platforms. This study focuses on the impact of omnichannel technology on retail activity in Indonesia. The article examines the challenges faced by the Indonesian retail industry in adopting omnichannel technology, such as the poverty of IT infrastructure and the need for a proficient personnel. Furthermore, the article measures the adoption rate and implements omnichannel technology using the UTAUT 2 model to increase competitiveness and meet changing consumer needs in the digital era. This research contributes to the literature on IT innovation in the retail industry and provides practical insights for practitioners and policymakers in Indonesia.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_40
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_40How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - L. Lisnawati
AU  - R. Hurriyati
AU  - Disman
AU  - V. Gaffar
PY  - 2023
DA  - 2023/09/29
TI  - Omnichannel Technology: IT Innovation in Indonesia Retail Industry
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 406
EP  - 420
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_40
DO  - 10.2991/978-94-6463-234-7_40
ID  - Lisnawati2023
ER  -