Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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Staycation Model of Hotel Visitors in Bandung

Authors
Novia Yuliarni1, *, Ratih Hurriyati2, Bambang Widjajanta1, 2, Dimas Yudistira Nugraha1, 2
1Sekolah Pascasarjana Universitas Pendidikan, Bandung, Indonesia
2Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, West Jakarta, Indonesia
*Corresponding author. Email: noviayuliarni@upi.edu
Corresponding Author
Novia Yuliarni
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_53How to use a DOI?
Keywords
Staycation; Perceived Value; Visitor Loyalty; Visitor Satisfaction; Price Perception
Abstract

The purpose of this study was to determine the relationship between perceived value and visitor loyalty by mediating visitor satisfaction and the relationship between perceived value and price perception by mediating visitor satisfaction. This study used quantitative methods by distributing questionnaires to respondents who had a staycation in Bandung. The results of this study showed interesting results in the relationship between perceived value to visitor satisfaction, visitor loyalty, and price perception. Limitations of this study are that this research focused more on how the role of price and value was felt by visitors who had staycations. The novelty of this research is that there is still no research that focuses on visitor perceptions of the staycation concept.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_53
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_53How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Novia Yuliarni
AU  - Ratih Hurriyati
AU  - Bambang Widjajanta
AU  - Dimas Yudistira Nugraha
PY  - 2023
DA  - 2023/09/29
TI  - Staycation Model of Hotel Visitors in Bandung
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 515
EP  - 528
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_53
DO  - 10.2991/978-94-6463-234-7_53
ID  - Yuliarni2023
ER  -