Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Role of the Memorable Tourism Experience in Creating Tourist Behavioral Intention

Authors
Gamma Bhakti Pradana1, *, Ratih Hurriyati1, Heny Hendrayati1
1Univeritas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: gbpradana@upi.edu
Corresponding Author
Gamma Bhakti Pradana
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_97How to use a DOI?
Keywords
Behavioral Intention; Karimunjawa National Park; Memorable Tourism Experience
Abstract

Karimunjawa National Park is faced with low behavioral intentions from visiting tourists that can harm a tourist destination. The main purpose of this study is to prove the role of memorable tourism experiences on behavioral intentions in Karimunjawa National Park during the adaptation period of new habits. This study focused on measuring the memorable tourism experience of behavioral intentions in Karimunjawa National Park, especially in improving the development of Karimunjawa National Park marketing strategies. The data collection method used was questionnaires. The sample was obtained from 110 respondents using purposive sampling techniques. The respondents in this study were Indonesian domestic tourists who had visited Karimunjawa National Park during the adaptation period of new habits. The statistical analysis used in this study was a multiple linear regression analysis technique using the SPSS 26 application. This study showed that the seven-dimensional memorable tourism experience had a simultaneous and partial effect on behavioral intentions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_97
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_97How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Gamma Bhakti Pradana
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2023
DA  - 2023/09/29
TI  - The Role of the Memorable Tourism Experience in Creating Tourist Behavioral Intention
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 932
EP  - 937
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_97
DO  - 10.2991/978-94-6463-234-7_97
ID  - Pradana2023
ER  -