UTAUT Model Acceptance on Consumers’ Behavioral Intention to Use Cellular Digital Application

DOI

10.2991/978-94-6463-234-7_49How to use a DOI?

Keywords

Effort Expectancy; Performance Expectancy; Social Influence; Facilitating Condition; Consumer’s Behavioral Intention; UTAUT (The unified theory of acceptance and usage technology)

Abstract

The rapid development of information technology has encouraged the cellular telecommunication industry to keep making innovations in order to provide the best service to consumers. The Covid-19 pandemic also has contributed significantly to accelerating the shift toward digital technology. In response to this situation, this research aims to test society’s acceptance toward effort expectancy, performance expectancy, social influence, facilitating conditions, and consumers’ behavioral intention to use digital cellular applications, which in this case is MyTelkomsel. This research used the technology acceptance model UTAUT (The Unified Theory of Acceptance and Usage Technology). Data were collected through a survey-based empirical study on 210 users of MyTelkomsel application in Kalimantan using a purposive sampling method and analyzed by SmartPLS. The result indicated that the facilitating conditions had positive and significant effects on behavioral intention. On the other hand, the performance expectancy, effort expectancy, and social influences variable did not have any significant effects on behavioral intention.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Teuku Dhani Ramdhani
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2023
DA  - 2023/09/29
TI  - UTAUT Model Acceptance on Consumers’ Behavioral Intention to Use Cellular Digital Application
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 489
EP  - 495
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_49
DO  - 10.2991/978-94-6463-234-7_49
ID  - Ramdhani2023
ER  -