The Effect of Customer Value on Customer Retention at Merdeka Toyota Dealers

DOI

10.2991/978-94-6463-234-7_104How to use a DOI?

Keywords

Customer Retention; Customer Value; Toyota Car Care Customers

Abstract

The purpose of this study is to determine the effect of customer value on customer retention. This study used an explanatory research type with 43 respondents from vehicle maintenance customers at the Merdeka Motor Toyota as the population. The SPSS 25 regression was used as a tool to analyze the data. The results of this research showed that customer value had a significant and positive effect on customer retention. Customer value must always be improved, developed, and created according to customer needs and expectations for the development and growth of the company in the future.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sumardi
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2023
DA  - 2023/09/29
TI  - The Effect of Customer Value on Customer Retention at Merdeka Toyota Dealers
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1006
EP  - 1010
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_104
DO  - 10.2991/978-94-6463-234-7_104
ID  - 2023
ER  -