Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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Effect of E-Commerce on Business Growth in MSME Entrepreneurs Jeans Cihampelas Bandung

Authors
D. H. Utama1, *, R. Fadhlurrahman1, H. Mulyadi1, B. L. Nuryanti1, A. R. Lubis1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: utama@upi.edu
Corresponding Author
D. H. Utama
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_94How to use a DOI?
Keywords
e-commerce; Entrepreneurs
Abstract

For several years, e-commerce has become a significant concern for economic observers because it has an essential role in the digital era related to business growth. This study aimed to find out the description of e-commerce and business growth in MSME entrepreneurs Jeans Cihampelas and the description of e-commerce on business growth. A survey was conducted on SME Jeans Cihampelas entrepreneurs in Bandung City, with a population of 63 jeans entrepreneurs. The results of the study using path analysis revealed that e-commerce had a positive influence on business growth for MSME entrepreneur Jean Cihampelas, Bandung City. This is indicated by the value of fcount > ftable, which is 31.844 > 2.56, which causes Ho to be rejected. This means that e-commerce is a good trigger simultaneously for business growth. This shows that the better the knowledge about e-commerce, the better the growth of the Cihampelas jeans SMEs business in Bandung. Business processes at the MSME scale are expected to use an understanding of e-commerce as more incentives to increase business growth.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_94
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_94How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - D. H. Utama
AU  - R. Fadhlurrahman
AU  - H. Mulyadi
AU  - B. L. Nuryanti
AU  - A. R. Lubis
PY  - 2023
DA  - 2023/09/29
TI  - Effect of E-Commerce on Business Growth in MSME Entrepreneurs Jeans Cihampelas Bandung
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 912
EP  - 917
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_94
DO  - 10.2991/978-94-6463-234-7_94
ID  - Utama2023
ER  -