Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung

Authors
Mohamad Reza Nurpratama1, *, Ratih Hurriyati1, Aceng Gima Sugiama2, Bambang Widjajanta2, Rini Larasati Irawan1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
2Politeknik Negeri Bandung, Bandung, Indonesia
*Corresponding author. Email: mohamadrezanurpratama@upi.edu
Corresponding Author
Mohamad Reza Nurpratama
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_65How to use a DOI?
Keywords
Online Shopping; Intention to Use; Perceived Ease to Use; Perceived Usefulness
Abstract

Due to the various conveniences that appear nowadays, online shopping has penetrated people’s lives with various functions. This study examined how much consumers expect the benefits (perceived usefulness) from the fact that the convenience (perceived ease of use) of online shopping can attract consumers to take advantage of online shopping applications. Overall, the model used in this study was recognized as suitable, with the RMSEA table with a value above 0.05 is theoretically not good. Overall, the P-values have been shown to support the research hypothesis. The results showed that the perceived ease of use variable had a significant effect on perceived usefulness, and the perceived usefulness variable affected the intention to use. The perceived ease of use variable had no significant effect on the intention to use.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_65
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_65How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mohamad Reza Nurpratama
AU  - Ratih Hurriyati
AU  - Aceng Gima Sugiama
AU  - Bambang Widjajanta
AU  - Rini Larasati Irawan
PY  - 2023
DA  - 2023/09/29
TI  - Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 625
EP  - 629
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_65
DO  - 10.2991/978-94-6463-234-7_65
ID  - Nurpratama2023
ER  -