Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Influence of Innovation Strategies on Competitive Advantage in the Creative Industry of Garutan Batik Shops

Authors
Galih Abdul Fatah Maulani1, *, Siti Aisah1, Intan Permana1, Nizar Alam Hamdani2
1Fakultas Kewirausahaan, Universitas Garut, Garut, Indonesia
2Fakultas Ekonomi, Universitas Garut, Garut, Indonesia
*Corresponding author. Email: galihafm@uniga.ac.id
Corresponding Author
Galih Abdul Fatah Maulani
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_189How to use a DOI?
Keywords
Innovation Strategy; Competitive Advantage
Abstract

One of the industries in Indonesia that is expanding the quickest is the creative one, particularly in Garut. Batik is one of the traditional Indonesian handicrafts that has gained popularity worldwide. This study investigates how Toko Barik Garutan’s competitive advantage in the creative business is impacted by innovation tactics. Researchers polled 30 respondents who worked at The Garutan Batik Shop for their causation investigation. The data analysis method employed is a linear regression of a series using IBM SPSS Statistics 25 software. The benefits of this research have a significant effect on how competitively advantageous creative businesses are. This study offers findings that address the concerns posed by the research, specifically the effect of innovation methods on the competitive advantage of galtan batik shops.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_189
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_189How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Galih Abdul Fatah Maulani
AU  - Siti Aisah
AU  - Intan Permana
AU  - Nizar Alam Hamdani
PY  - 2023
DA  - 2023/09/29
TI  - The Influence of Innovation Strategies on Competitive Advantage in the Creative Industry of Garutan Batik Shops
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1794
EP  - 1803
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_189
DO  - 10.2991/978-94-6463-234-7_189
ID  - Maulani2023
ER  -