The Influence of Marketing Public Relations and Service Quality on the Decision to Purchase Services at PT Trans Kreasindo Productions Master of Management, University of North Sumatra

DOI

10.2991/978-94-6463-234-7_78How to use a DOI?

Keywords

Marketing Public Relations; Service Quality; Purchasing Decision

Abstract

This study discusses the influence of Marketing Public Relations (MPR) and service quality on Event Organizer companies for the company’s sustainability. Event Organizer companies must be able to maintain Marketing Public Relations (MPR) and the quality of their services to consumers. Marketing Public Relations (MPR) is part of a company’s public relations and also builds consumer confidence in the company’s image. Public trust can also be made by providing correct and transparent information to the public. In this study, apart from Marketing Public Relations (MPR), Service Quality is also essential in achieving a competitive advantage. To achieve the desired service quality, service managers need fulfillment efforts to build relationships with customers. The quality of services provided by service providers is aimed at fulfilling the needs and desires of consumers or customers of these services. The formulation of this research is whether Marketing Public Relations and Service Quality influence Service Purchasing Decisions at PT Trans Kreasindo Productions. This research uses a qualitative and descriptive approach with a case study research method. The results of this study indicate that Marketing Public Relations and Service Quality influence Service Purchasing Decisions at PT Trans Kreasindo Productions. Marketing public relations and service quality simultaneously were also positively significant.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ketthy Margaret Silaban
AU  - Endang Sulistyarini
AU  - Beby Karina
PY  - 2023
DA  - 2023/09/29
TI  - The Influence of Marketing Public Relations and Service Quality on the Decision to Purchase Services at PT Trans Kreasindo Productions Master of Management, University of North Sumatra
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 743
EP  - 751
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_78
DO  - 10.2991/978-94-6463-234-7_78
ID  - Silaban2023
ER  -