Generation Z is a generation that grew up amid a digital era that continues to grow so that technology becomes an integral part of their lives. Various trends then emerged, such as various kinds of content created by other users, known as User Generated Content (UGC) panic or fear due to missing information...

Live-streaming e-commerce has grown significantly in popularity over the past few years in the online retail sector. However, more research still needs to be done on the psychological factors influencing consumer purchasing decisions in this context. Therefore, this study aims to fill this knowledge...

This study aims to analyze the effect of perceived usefulness and perceived ease of use on purchasing decisions for the Netflix application mediated by attitude toward using. The research uses quantitative research with descriptive and verification approaches. The population of this study is Netflix...

Repurchase Intention is the intention to repurchase or transact the same or a different product more than two times. One of the appropriate strategies to continue maintaining repurchase intention is through e-WOM. This study aims to determine the effect of the e-WOM relationship on Repurchase Intention...

The implementation of value creation strategies in Small and Medium Enterprises (SMEs) within Karawang Regency is a key approach for enhancing their competitiveness. The greater the emphasis on value creation in the operational activities of SMEs, the higher their level of competitiveness. This, in turn,...

The intense competition in courier services today requires courier companies to continuously innovate to maintain their position in the hearts of their loyal customers amidst the onslaught of new players in the courier industry. One of the ways to stay relevant is by implementing various marketing strategies,...

The study of gastronomic tourism has experienced growth in the tourism industry in recent decades, and there has been an increasing number of tourists who travel mainly to experience the food and related culture. In addition, more and more destinations are using local cuisine as a differentiating feature...

The purpose of this study is to ascertain the impact of entrepreneurial interest. This study is a survey of university students in Bandung and West Java. The purposive sampling approach, a sample selection strategy where a person chooses a sample based on a personal judgment of some appropriate features...

The online repurchase intention on Bukalapak, a popular e-commerce platform, is evident through the high percentage of complaints registered on the Bukalapak application. This challenge underscores the importance of investigating the factors influencing users’ intentions to make online repeat purchases....

This study investigates the crucial factors that shape the intention of mobile payment users to continue using these services, with a primary focus on the role of perceived enjoyment and perceived usefulness. Data were gathered from a sample of 150 active mobile payment users through a meticulously designed...

This study aimed to determine the effect of experiential marketing on Revisit intention, the effect of Tourist satisfaction on Revisit intention, and the positive influence and influence of experiential marketing and Tourist satisfaction on tourists on Belitung Island. This research uses quantitative...

The fashion industry is one of the potential creative industries in Indonesia, which has recently become profitable because its growth is continuously increasing. At this time, the company must continue providing better service than its competitors to strengthen customer relationships. When a company...

The decline in ticket purchases from Lion Air can be attributed to perceived shortcomings in the airline’s service quality. The primary objective of this research is to empirically ascertain the impact of service quality on customers repurchase intentions. This study utilizes a descriptive and verificative...

The aviation industry is quite vulnerable to service failures, including flight delays or delays. Therefore, there have been many studies on service recovery and complaint handling. This research aims to understand how complaint handling and service recovery affect customer loyalty at Lion Air Indonesia....

This study aimed to determine the effect of customer loyalty, brand image, and price on purchasing decisions for Umama Scarves hijab products, which are imitation products from the Buttonscarves hijab brand. This research was conducted in West Java, Indonesia. The sampling technique used in this research...

Service failure or failure to provide service to consumers often occurs in companies, including the Lion Air company. There are many complaints about flight services from Lion Air due to delays and lost baggage; therefore, there must be a strategy to overcome problems that often occur in companies. This...

Older tourists are a group of tourists over 50 years old. The potential of senior tourists is very high in driving tourism economic growth. Currently Post Covid 19, the government has opened the door to national tourism for domestic and foreign tourists. Senior tourists are at risk of being affected...

Most hajj savings products are owned by the elderly, and only a few are owned by young people. The waiting period for the departure of the pilgrimage takes quite a long time. Therefore this hajj savings is most effective for Gen Y and Z or those in productive age. This study looks at the description...

This study aims to determine the factors encouraging Indonesian consumers to form favorable attitudes towards brands from Australia’s Small and Medium Enterprises (SMEs). This research is explanatory-quantitative research to reduce the number of variables, detect the structure of the relationships between...

This study examined the influence of product composition information and brand trust on purchasing decisions. Popular food and beverage product brands in Indonesia are experiencing problems with a low percentage of market share. This issue might be resolved by improving brand trust and product composition...

This study aims to determine the effect of brand image on repurchase intention. The research method uses a quantitative approach, with a sample of 383 respondents. Data analysis technique with Structural Equation Model (SEM). The study results show that brand image positively and significantly affects...

The following is a qualitative research that employs multiple methods to analyze and describe the position of artificial intelligence in the field of digital marketing, utilizing Indonesian SMEs as study cases for reference. The emergence of artificial intelligence powered software such as ChatGPT transformed...

This study aims to determine the effect of affiliate marketing on impulse buying tendencies among TikTok application users in Bandung. Affiliate marketing has become a popular marketing strategy in the digital era, with a significant impact on consumer behavior. Meanwhile, TikTok has become one of the...

This study aims to fill the knowledge gap on landscape quality management of durian festival event services to encourage the growth of tourism villages. Data from the population of destination development actors involved in the event were collected through interviews and documentation using the Service-Dominant-Logic...

The attainment of revenue targets holds paramount importance for companies, as it not only ensures their survival but also facilitates sustainable growth. A pivotal factor influencing the realization of these revenue objectives is customer retention, which exhibits a strong correlation with customer...

Alongside the exponential development of e-commerce or the number of online store startups in Indonesia, courier service represents an essential company prospect. a combination of factors including the rising number of emerging companies stepping foot in this sector, proactively keeping customers, particularly...

This study aims to obtain an overview of endorser credibility for marketplace consumers in Indonesia, an overview of purchase decisions for marketplace consumers in Indonesia, and findings of the effect of endorser credibility on purchase decisions for the marketplace in Indonesia. This research uses...

This study aims to determine the Effect of Product Innovation and Digital Marketing on Repurchase Intentions at a local fast-food chain in Indonesia. The type of research used in this research is verification by describing and explaining the variables studied and then concluding. The sample in this study...

This study examines factors leading to visits at the Museum of Balai Kirti – Bogor in Indonesia. The variables studied are service quality, destination image, perceived value and customer satisfaction which are believed to play an important role in influencing re-visit intention at the Museum of Balai...

This research aims to investigate the impact of social media on the reduction of commercial sales jobs and the increase in purchasing intent among Generation Y and part of Generation Z in Indonesia. The study also considers the influence of word of mouth, customer experience, and brand equity on purchasing...

This article explores the utilization of marketing promotion techniques, with a particular focus on strategies applicable to digital marketing for Micro, Small, and Medium-sized Enterprises (MSMEs). It aims to examine the role of these techniques in influencing unplanned consumer buying decisions, which...

This study examined the influence of Halal Tourism on Tourist Satisfaction in the West Java region from the perspective of Muslim tourists, with religiosity acting as a moderating variable. Using purposive sampling, 390 respondents were selected for the study. Data were collected through the distribution...

This study investigates the correlation between green influencers and environmental sustainability within the fast-moving consumer goods (FMCG) sector, with a specific focus on natural and organic personal care products. It employs a quantitative research approach and a descriptive survey design to gather...

This study set out to investigate the impact of AI-based chatbot recommendations on destination visit intention. To achieve this objective, we conducted a survey using a sample of 116 individuals and analyzed the data using IBM SPSS-25 software. Our findings indicate that the AI-based chatbot recommendation...

This research delves into the loyalty of Muslims towards Halal Digital Recreation (HDR), encompassing the assessment of experience quality and the role of perceived value in cultivating loyalty. Data was gathered by distributing self-administered questionnaires to Muslim communities that had engaged...

This study aims to identify opportunities for improving offline channel conflict resolution and formulate strategies for the development of channel management in offline retail courier businesses and find gaps for each variable to be improved. The primary data used in this research were collected through...

Technological developments are increasing rapidly, making payment system activity patterns continue to develop to become more practical by the lifestyle of today’s modern era society. Consumers from every level of society today prefer payment systems that tend to be easy and fast, have many service features,...

This research was conducted to clarify consumer household behavior toward waste sorting as it is known that the proportion of waste originating from households in developing countries is significant, and the amount continues to increase every year. This quantitative research was conducted on a total...

The relatively small user base of the YOUKU application in comparison to other apps can be attributed to individual perceptions of the product, which influence potential consumers’ choices when making purchase decisions. This research aims to investigate the impact of brand image on purchasing choices...

This research aims to investigate and propose green marketing strategies tailored to revolutionize small businesses operating within the creative industries of Tasikmalaya. In light of the escalating concerns surrounding environmental sustainability, small enterprises within the creative sector possess...

Customer satisfaction and brand trust are considered to have effects on consumer loyalty. This study aims to determine how brand loyalty and customer experience affect the satisfaction of customers of PT. Trimitra Garmedindo Interbuana (TRIMED). The sample of this study was taken using a quantitative...

The current digital era shows high business competition coupled with some changes in consumer behavior, including in the photography industry sector, especially Photobox, especially in big cities where the Fotohokkie company is experiencing a decline in consumers. This research aims to analyze the influence...

The research paper explores the role of sensory marketing in enhancing customer satisfaction in Indonesian culinary fine dining experiences. It argues that sensory marketing, which involves the use of human senses like taste, aroma, visual appearance, ambiance, and texture, can create an enticing and...

The important role of banking in the Indonesian economy and the rapid development of technology make BNI one of the leading banks in Indonesia that excels in the field of technology. However, the rating of BNI Mobile Banking is low compared to other similar mobile banking applications, so this study...

The increase in global internet users, including in Indonesia, has resulted in many social media applications that are now dominant in marketing products and services. The presence of various social media is the focus of research to determine their effectiveness in digital marketing, and an understanding...

Customer satisfaction at Wana Wisata Ranca Upas is still relatively low due to the inadequate facilities. This study aims to find out the influence of service quality and competitive advantage on customer satisfaction. The population in this research is travelers and as many as 110 respondents were taken...