Preliminary Market Analysis for a New Hybrid Electric Farm Tractor
Justin Flint, Daming Zhang, Pei Xu
Available Online January 2014.
- https://doi.org/10.2991/gecss-14.2014.25How to use a DOI?
- farm adoption, diffusion of tractor, hybrid; alternate fuels, hybrid electrictractor
- Asurveywas administratedwith 101 participants from the agriculture communities in California and Texastoanalyzepotential market acceptance for a hybrid electric farm tractor (HET) and to identify factors influencing purchase decisions. The preliminary results suggest that reliability is a deterministic factor and famers are willing to pay more for a reliable unit. The primary benefits of hybrid technology, namely fuel efficiency and reduced air pollution, are not major factors affected purchase decisions. Probit analysis results show that a farmer with more than 50 years work experience is less willingto purchase an HET. Those who are willing to pay a high maintenance cost are more likely to purchase an HET. However, farmers’ age has a stronger impact such that even an older farmer may budget a relatively high maintenance cost, he is less likely to purchase the HET. Successfulmarketing strategies of an HET rely on customer education help them understand the farm-level benefits of using hybrid electric technology.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Justin Flint AU - Daming Zhang AU - Pei Xu PY - 2014/01 DA - 2014/01 TI - Preliminary Market Analysis for a New Hybrid Electric Farm Tractor BT - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.25 DO - https://doi.org/10.2991/gecss-14.2014.25 ID - Flint2014/01 ER -