Preliminary Market Analysis for a New Hybrid Electric Farm Tractor

DOI

10.2991/gecss-14.2014.25How to use a DOI?

Keywords

farm adoption, diffusion of tractor, hybrid; alternate fuels, hybrid electrictractor

Abstract

Asurveywas administratedwith 101 participants from the agriculture communities in California and Texastoanalyzepotential market acceptance for a hybrid electric farm tractor (HET) and to identify factors influencing purchase decisions. The preliminary results suggest that reliability is a deterministic factor and famers are willing to pay more for a reliable unit. The primary benefits of hybrid technology, namely fuel efficiency and reduced air pollution, are not major factors affected purchase decisions. Probit analysis results show that a farmer with more than 50 years work experience is less willingto purchase an HET. Those who are willing to pay a high maintenance cost are more likely to purchase an HET. However, farmers’ age has a stronger impact such that even an older farmer may budget a relatively high maintenance cost, he is less likely to purchase the HET. Successfulmarketing strategies of an HET rely on customer education help them understand the farm-level benefits of using hybrid electric technology.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Justin Flint
AU  - Daming Zhang
AU  - Pei Xu
PY  - 2014/01
DA  - 2014/01
TI  - Preliminary Market Analysis for a New Hybrid Electric Farm Tractor
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 98
EP  - 102
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.25
DO  - 10.2991/gecss-14.2014.25
ID  - Flint2014/01
ER  -