Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

Preliminary Market Analysis for a New Hybrid Electric Farm Tractor

Authors
Justin Flint, Daming Zhang, Pei Xu
Corresponding Author
Justin Flint
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.25How to use a DOI?
Keywords
farm adoption, diffusion of tractor, hybrid; alternate fuels, hybrid electrictractor
Abstract
Asurveywas administratedwith 101 participants from the agriculture communities in California and Texastoanalyzepotential market acceptance for a hybrid electric farm tractor (HET) and to identify factors influencing purchase decisions. The preliminary results suggest that reliability is a deterministic factor and famers are willing to pay more for a reliable unit. The primary benefits of hybrid technology, namely fuel efficiency and reduced air pollution, are not major factors affected purchase decisions. Probit analysis results show that a farmer with more than 50 years work experience is less willingto purchase an HET. Those who are willing to pay a high maintenance cost are more likely to purchase an HET. However, farmers’ age has a stronger impact such that even an older farmer may budget a relatively high maintenance cost, he is less likely to purchase the HET. Successfulmarketing strategies of an HET rely on customer education help them understand the farm-level benefits of using hybrid electric technology.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.25How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Justin Flint
AU  - Daming Zhang
AU  - Pei Xu
PY  - 2014/01
DA  - 2014/01
TI  - Preliminary Market Analysis for a New Hybrid Electric Farm Tractor
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.25
DO  - https://doi.org/10.2991/gecss-14.2014.25
ID  - Flint2014/01
ER  -