Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

Perceptions of Accounting and Accountants In the Eyes of the People from Mainland China and Macau

Authors
Kwok Shu Hung
Corresponding Author
Kwok Shu Hung
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.64How to use a DOI?
Keywords
image perception, accounting profession, education, china, macau
Abstract
This study examined the perceptions of the accounting and the accountancy profession. A survey of university students was performed. The results indicated that both the Mainland Chinese and Macau students perceive accounting and accountants with a negative image of dull and boring. The results also indicated accounting as precise, definite and the profession is of a high social status. The implications of the results were discussed.
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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.64How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Kwok Shu Hung
PY  - 2014/01
DA  - 2014/01
TI  - Perceptions of Accounting and Accountants In the Eyes of the People from Mainland China and Macau
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.64
DO  - https://doi.org/10.2991/gecss-14.2014.64
ID  - ShuHung2014/01
ER  -