Perceptions of Accounting and Accountants In the Eyes of the People from Mainland China and Macau

DOI

10.2991/gecss-14.2014.64How to use a DOI?

Keywords

image perception, accounting profession, education, china, macau

Abstract

This study examined the perceptions of the accounting and the accountancy profession. A survey of university students was performed. The results indicated that both the Mainland Chinese and Macau students perceive accounting and accountants with a negative image of dull and boring. The results also indicated accounting as precise, definite and the profession is of a high social status. The implications of the results were discussed.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kwok Shu Hung
PY  - 2014/01
DA  - 2014/01
TI  - Perceptions of Accounting and Accountants In the Eyes of the People from Mainland China and Macau
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 256
EP  - 259
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.64
DO  - 10.2991/gecss-14.2014.64
ID  - ShuHung2014/01
ER  -