Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

Customer Relationship Management and Online Customer’s Brand Loyalty

Authors
Yufan Yu
Corresponding Author
Yufan Yu
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.70How to use a DOI?
Keywords
customer relationship management system, brand value, customer satisfaction, brand loyalty program
Abstract
With the development of web economy, brand competition is very serious. Branding on the Web will be built through experience. Competition is not about product or service, but about customer relationship. More and more organizations realize that brand loyalty is a valuable variable, and the efficient customer relationship management can improve brand competitiveness. Customer relationship management (CRM) is committed to the following things: changes of the marketing drive, corporations’ inside needs and the information technology development. So the paper discussed the definition of CRM, and then introduced the relative theories which prove building brand loyalty through CRM is reasonable and feasible. Finally on the basis of these, the paper put forward the principle and implementation way of building brand loyalty though CRM.
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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.70How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yufan Yu
PY  - 2014/01
DA  - 2014/01
TI  - Customer Relationship Management and Online Customer’s Brand Loyalty
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.70
DO  - https://doi.org/10.2991/gecss-14.2014.70
ID  - Yu2014/01
ER  -