Customer Relationship Management and Online Customer’s Brand Loyalty
Available Online January 2014.
- https://doi.org/10.2991/gecss-14.2014.70How to use a DOI?
- customer relationship management system, brand value, customer satisfaction, brand loyalty program
- With the development of web economy, brand competition is very serious. Branding on the Web will be built through experience. Competition is not about product or service, but about customer relationship. More and more organizations realize that brand loyalty is a valuable variable, and the efficient customer relationship management can improve brand competitiveness. Customer relationship management (CRM) is committed to the following things: changes of the marketing drive, corporations’ inside needs and the information technology development. So the paper discussed the definition of CRM, and then introduced the relative theories which prove building brand loyalty through CRM is reasonable and feasible. Finally on the basis of these, the paper put forward the principle and implementation way of building brand loyalty though CRM.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yufan Yu PY - 2014/01 DA - 2014/01 TI - Customer Relationship Management and Online Customer’s Brand Loyalty BT - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.70 DO - https://doi.org/10.2991/gecss-14.2014.70 ID - Yu2014/01 ER -