Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

The Researches on Famous International Cruise Brand Building

Authors
Zhuling Xu
Corresponding Author
Zhuling Xu
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.76How to use a DOI?
Keywords
cruise brands, brand building, group
Abstract
In recent fifty years, modern cruise industry is growing at the average annual rate of 8-9%, the growth rate is about two times the average growth rate of output of international tourism. In today's era of rapid development of the cruise industry, through the building of cruise brand , the cruise company can occupy a stable market share in the cruise industry. Proceed from reality, this article analyzes the brand building of many famous international cruise companies and proposes appropriate recommendations.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.76How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zhuling Xu
PY  - 2014/01
DA  - 2014/01
TI  - The Researches on Famous International Cruise Brand Building
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.76
DO  - https://doi.org/10.2991/gecss-14.2014.76
ID  - Xu2014/01
ER  -