The Researches on Famous International Cruise Brand Building
Available Online January 2014.
- https://doi.org/10.2991/gecss-14.2014.76How to use a DOI?
- cruise brands, brand building, group
- In recent fifty years, modern cruise industry is growing at the average annual rate of 8-9%, the growth rate is about two times the average growth rate of output of international tourism. In today's era of rapid development of the cruise industry, through the building of cruise brand , the cruise company can occupy a stable market share in the cruise industry. Proceed from reality, this article analyzes the brand building of many famous international cruise companies and proposes appropriate recommendations.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhuling Xu PY - 2014/01 DA - 2014/01 TI - The Researches on Famous International Cruise Brand Building BT - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/gecss-14.2014.76 DO - https://doi.org/10.2991/gecss-14.2014.76 ID - Xu2014/01 ER -