The Researches on Famous International Cruise Brand Building

DOI

10.2991/gecss-14.2014.76How to use a DOI?

Keywords

cruise brands, brand building, group

Abstract

In recent fifty years, modern cruise industry is growing at the average annual rate of 8-9%, the growth rate is about two times the average growth rate of output of international tourism. In today's era of rapid development of the cruise industry, through the building of cruise brand , the cruise company can occupy a stable market share in the cruise industry. Proceed from reality, this article analyzes the brand building of many famous international cruise companies and proposes appropriate recommendations.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhuling Xu
PY  - 2014/01
DA  - 2014/01
TI  - The Researches on Famous International Cruise Brand Building
BT  - Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
PB  - Atlantis Press
SP  - 305
EP  - 307
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.76
DO  - 10.2991/gecss-14.2014.76
ID  - Xu2014/01
ER  -