Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science

2.0 Country Branding

Authors
T.S. Mittilä, H.L.M. Laurén
Corresponding Author
T.S. Mittilä
Available Online January 2014.
DOI
https://doi.org/10.2991/gecss-14.2014.93How to use a DOI?
Keywords
brand,futures research,country branding,crowdbranding,place branding
Abstract
The article lays a theoretical ground for empirical futures research on country branding. The concept of crowd branding is introduced.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-90-78677-96-3
ISSN
1951-6851
DOI
https://doi.org/10.2991/gecss-14.2014.93How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - T.S. Mittilä
AU  - H.L.M. Laurén
PY  - 2014/01
DA  - 2014/01
TI  - 2.0 Country Branding
BT  - 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/gecss-14.2014.93
DO  - https://doi.org/10.2991/gecss-14.2014.93
ID  - Mittilä2014/01
ER  -