Proceedings of the International Conference of Heritage & Culture in Integrated Rural-Urban Context (HUNIAN 2019)

The Meaning of Typographic Design in Malang Urban Space: Based on Signs and Objects Relations

Authors
Indyah Martiningrum
Corresponding Author
Indyah Martiningrum
Available Online 30 July 2020.
DOI
https://doi.org/10.2991/aer.k.200729.019How to use a DOI?
Keywords
Typography, pragmatics, semiosis II, representamen, object, sign
Abstract

The phenomenon of the big text signs in almost all cities in Indonesia to mark the name of a place that is already known by the surrounding community will ultimately affect the collective knowledge of citizens. It is just that the presence of big writing is no longer unique when all the cities are busy creating and becoming stereotypes. However, without any endemic uniqueness that can be highlighted and proud of, the city’s sense of place becomes a cliche. Its presence has plagued like a disease and become a talkative phenomenon for urbanites in Indonesia, Malang City is no exception. This study aims to interpret the phenomenon of urban space typography design in semiotics based on the pragmatic paradigm through the second semiosis process of the relation between representamen (signs) and objects in the city of Malang. The selected objects are typography of Malang City Square, Batu City Square, Idjen Boulevard, Brawijaya University, and Malang State University. This study uses a descriptive mix-method approach in exploring the meaning of the audience and understanding interpretants of the phenomenon of a series of uppercase letters in the urban space. The study shows that there is a relationship between the representamen (signs) and objects as icons and indexes. Nevertheless, it has not yet reached the relationship as symbols.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference of Heritage & Culture in Integrated Rural-Urban Context (HUNIAN 2019)
Series
Advances in Engineering Research
Publication Date
30 July 2020
ISBN
10.2991/aer.k.200729.019
ISSN
2352-5401
DOI
https://doi.org/10.2991/aer.k.200729.019How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Indyah Martiningrum
PY  - 2020
DA  - 2020/07/30
TI  - The Meaning of Typographic Design in Malang Urban Space: Based on Signs and Objects Relations
BT  - Proceedings of the International Conference of Heritage & Culture in Integrated Rural-Urban Context (HUNIAN 2019)
PB  - Atlantis Press
SP  - 119
EP  - 123
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.200729.019
DO  - https://doi.org/10.2991/aer.k.200729.019
ID  - Martiningrum2020
ER  -