Digital Design and Heritage Strategy Research of Intangible Cultural Heritage in the View of Cultural Creative Industry

DOI

10.2991/978-2-38476-593-5_9How to use a DOI?

Keywords

Intangible Cultural Heritage; Cultural Creative Products; Digital Design; Heritage Transmission; Cultural Translation

Abstract

Cultural creative products play an important role in preserving and innovatively developing intangible cultural heritage (ICH), serving as a key path for the sustainable inheritance and development of heritage in modern China. Research that focuses on intersections within the collaborative approach between digital design and preservation strategy under the cultural creative industry. Through systematic analysis of the development of recent Chinese ICH cultural product design, this paper is divided into three important pillars: digital technology empowerment, cultural translation design method, and user experience-oriented strategy. The research has put forward a combination of cultural gene extraction, symbolic transformation, and carrier adaptation integrated framework that can be used for ICH product development efficiently. Empirical studies on traditional handicraft categories show that artificial intelligence-generated content and virtual reality technology can enhance the sense of reality in protection and the vitality of the market. The findings contribute to the theoretical exploration of the transformation of cultural resources and, at the same time, provide reference for designers and inheritors involved in the revitalization of intangible cultural heritage by creative industry approaches.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ma Ruixin
AU  - Nurul Azlen binti Hanifah
PY  - 2026
DA  - 2026/06/30
TI  - Digital Design and Heritage Strategy Research of Intangible Cultural Heritage in the View of Cultural Creative Industry
BT  - Proceedings of the 2026 5th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2026)
PB  - Atlantis Press
SP  - 58
EP  - 64
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-593-5_9
DO  - 10.2991/978-2-38476-593-5_9
ID  - Ruixin2026
ER  -