The OSMU Model in the Korean Animation Industry and Its Application to the Integrated Development of the Yangtze River Delta Animation Industry

DOI

10.2991/978-2-38476-593-5_19How to use a DOI?

Keywords

OSMU Model; Animation Industry; Copyright Protection

Abstract

The integrated development of the Yangtze River Delta has created new opportunities for the animation industry and has also placed higher demands on collaborative innovation within regional cultural industries. However, in the process of regional integration, how to effectively integrate resources, achieve coordinated production, and build influential animation brands remains a key issue that urgently needs to be addressed. This paper takes the OSMU model, which has been widely applied in the Korean animation industry, as a case of reference. By examining its practical applications in content development, industrial extension, and market operation, the study analyzes the main types and operational characteristics of the OSMU model within the animation industry. Based on this analysis, and in consideration of the current development status and regional collaborative advantages of the Yangtze River Delta animation industry, the paper proposes a development path for constructing an OSMU model with regional characteristics. The study aims to provide theoretical references and practical insights for resource integration, coordinated development, and brand building in the animation industry of the Yangtze River Delta region.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dan Liu
PY  - 2026
DA  - 2026/06/30
TI  - The OSMU Model in the Korean Animation Industry and Its Application to the Integrated Development of the Yangtze River Delta Animation Industry
BT  - Proceedings of the 2026 5th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2026)
PB  - Atlantis Press
SP  - 151
EP  - 157
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-593-5_19
DO  - 10.2991/978-2-38476-593-5_19
ID  - Liu2026
ER  -