Short Video Dissemination Strategy for Suzhou Wu Songs

DOI

10.2991/978-2-38476-593-5_16How to use a DOI?

Keywords

Suzhou Wu Ge; international dissemination; cross-cultural communication

Abstract

This paper explores the international dissemination challenges of Suzhou Wu Songs, a national intangible cultural heritage, on short video platforms. It identifies core pain points including rigid narrative traditions, insufficient interactivity and fragmented content production in overseas communication. Centered on content, commerce and platform dimensions, the study proposes systematic optimization strategies: improving cross-cultural communication efficiency by enhancing creators’ professional capabilities; building a cultural-commercial ecosystem through live streaming, e-commerce and cross-industry collaboration; and establishing derivative content incentive mechanisms on platforms to amplify the international influence and cultural communication effect of Wu Songs.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yaqing Zhang
AU  - Ruitong Xu
AU  - Siqi Han
AU  - Shaohua Sun
AU  - Yaying Ye
AU  - Meifang Liu
AU  - Tianhui Chen
PY  - 2026
DA  - 2026/06/30
TI  - Short Video Dissemination Strategy for Suzhou Wu Songs
BT  - Proceedings of the 2026 5th International Conference on Humanities, Wisdom Education and Service Management (HWESM 2026)
PB  - Atlantis Press
SP  - 122
EP  - 128
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-593-5_16
DO  - 10.2991/978-2-38476-593-5_16
ID  - Zhang2026
ER  -