YouTube Adoption: Promoting Local Government Transparency?
Zailani Surya Marpaung, Anang Dwi Santoso
Anang Dwi Santoso
Available Online 4 March 2020.
- https://doi.org/10.2991/aebmr.k.200301.001How to use a DOI?
- local government, social media, YouTube, transparency
- Youtube is a social media platform for the exchange of videos where the public can demonstrate their engagement by watching, sharing and commenting. Local governments have gradually adopted it, in particular for transparency purposes. Unfortunately, there has been not much research explored the use of this platform, especially to investigate whether it was able to promote transparency which was previously enquired by the public. A dataset of 304 video profiles was analyzed to find local governments’ use of YouTube. The results showed found that in terms of transparency, the government utilizes social media to share video meetings where the public could watch the dynamics of policy formulation and budget allocation. Unfortunately, we also find that YouTube is used to publicize the governor’s activities excessively, so we prefer to call YouTube as a medium of branding rather than as a medium of transparency. We also find other benefits of YouTube as an effective media to promote and socialize government programs.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zailani Surya Marpaung AU - Anang Dwi Santoso PY - 2020 DA - 2020/03/04 TI - YouTube Adoption: Promoting Local Government Transparency? BT - Annual Conference of Indonesian Association for Public Administration (IAPA 2019) PB - Atlantis Press SP - 1 EP - 20 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200301.001 DO - https://doi.org/10.2991/aebmr.k.200301.001 ID - Marpaung2020 ER -