Proceedings of the Annual Conference of Indonesian Association for Public Administration (IAPA 2019)

YouTube Adoption: Promoting Local Government Transparency?

Authors
Zailani Surya Marpaung, Anang Dwi Santoso
Corresponding Author
Anang Dwi Santoso
Available Online 4 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200301.001How to use a DOI?
Keywords
local government, social media, YouTube, transparency
Abstract
Youtube is a social media platform for the exchange of videos where the public can demonstrate their engagement by watching, sharing and commenting. Local governments have gradually adopted it, in particular for transparency purposes. Unfortunately, there has been not much research explored the use of this platform, especially to investigate whether it was able to promote transparency which was previously enquired by the public. A dataset of 304 video profiles was analyzed to find local governments’ use of YouTube. The results showed found that in terms of transparency, the government utilizes social media to share video meetings where the public could watch the dynamics of policy formulation and budget allocation. Unfortunately, we also find that YouTube is used to publicize the governor’s activities excessively, so we prefer to call YouTube as a medium of branding rather than as a medium of transparency. We also find other benefits of YouTube as an effective media to promote and socialize government programs.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Annual Conference of Indonesian Association for Public Administration (IAPA 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
4 March 2020
ISBN
978-94-6252-917-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200301.001How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zailani Surya Marpaung
AU  - Anang Dwi Santoso
PY  - 2020
DA  - 2020/03/04
TI  - YouTube Adoption: Promoting Local Government Transparency?
BT  - Annual Conference of Indonesian Association for Public Administration (IAPA 2019)
PB  - Atlantis Press
SP  - 1
EP  - 20
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200301.001
DO  - https://doi.org/10.2991/aebmr.k.200301.001
ID  - Marpaung2020
ER  -