A Proposed Theoretical Model for Mobile Commerce Acceptance
Available Online October 2013.
- 10.2991/iaw-sc.2013.60How to use a DOI?
- mobile commerce; mobile commerce acceptance; e-commerce; use behavior
as the intelligent mobile device terminals, such as smartphone and tablet, more and more pervasive and affordable, mobile commerce has become the hottest issue around the world. User acceptance is one of the key fundamentals for development and success of mobile commerce. Build on the Unified Theory of Acceptance and Use of mobile commerce and its recent extension for mobile commerce, we proposed a study design and a theoretical research model to investigate acceptance of mobile commerce by users. As technology adoption research is still dominated by quantitative methods, the study in this paper combines qualitative and quantitative phase.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hongen Ji PY - 2013/10 DA - 2013/10 TI - A Proposed Theoretical Model for Mobile Commerce Acceptance BT - Proceedings of the 2013 International Academic Workshop on Social Science PB - Atlantis Press SP - 282 EP - 285 SN - 1951-6851 UR - https://doi.org/10.2991/iaw-sc.2013.60 DO - 10.2991/iaw-sc.2013.60 ID - Ji2013/10 ER -