Proceedings of the 2013 International Academic Workshop on Social Science

A Proposed Theoretical Model for Mobile Commerce Acceptance

Authors
Hongen Ji
Corresponding Author
Hongen Ji
Available Online October 2013.
DOI
https://doi.org/10.2991/iaw-sc.2013.60How to use a DOI?
Keywords
mobile commerce; mobile commerce acceptance; e-commerce; use behavior
Abstract

as the intelligent mobile device terminals, such as smartphone and tablet, more and more pervasive and affordable, mobile commerce has become the hottest issue around the world. User acceptance is one of the key fundamentals for development and success of mobile commerce. Build on the Unified Theory of Acceptance and Use of mobile commerce and its recent extension for mobile commerce, we proposed a study design and a theoretical research model to investigate acceptance of mobile commerce by users. As technology adoption research is still dominated by quantitative methods, the study in this paper combines qualitative and quantitative phase.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Academic Workshop on Social Science
Series
Advances in Intelligent Systems Research
Publication Date
October 2013
ISBN
978-90-78677-84-0
ISSN
1951-6851
DOI
https://doi.org/10.2991/iaw-sc.2013.60How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hongen Ji
PY  - 2013/10
DA  - 2013/10
TI  - A Proposed Theoretical Model for Mobile Commerce Acceptance
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 282
EP  - 285
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.60
DO  - https://doi.org/10.2991/iaw-sc.2013.60
ID  - Ji2013/10
ER  -