Proceedings of the 2013 International Academic Workshop on Social Science

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262 articles
Proceedings Article

Grotesque and Gaudy World of Music, Indispensable Narrative Pen- Study on The Narrative Strategy of Modern Chinese Pop Songs’ Lyrics

Chunjing Zhang
Since the 1990s, the creation of pop songs’ lyrics has undergone a lot of changes, transforming from the past emphasis on inner expression to frequent use of narration. Thus, the grotesque and gaudy world of music, concentrating on creators ’narrative pen, unfolds vividly. Some important narrative strategy...
Proceedings Article

Research on Color Aesthetic Synesthesia Driven by Adolescent Physical

Hui Zhu
Based on theoretical knowledge of color science, youth development, aesthetics, etc, adolescent physical characteristics have been analyzed, and the color aesthetic synesthesia concept has been put forward. The process and characteristics of aesthetic synesthesia between color and sex driven by adolescent...
Proceedings Article

Analysis on Current Situation of Beijing Arts and Crafts Industry Exhibition Design

Jiang Li, Linxue Lv
The Paper summarizes the data of Beijing exhibition industry development in recent years, extracts arts and crafts exhibition conditions, uses the way of classification survey and comparative study to cut modern display design elements, analyze the structure and design representation demands of Beijing...
Proceedings Article

On the Craft of “Mianrenlang”

Linxue Lv, Wei Zhang
“Mianrenlang” as a form of colored sculpturing is a very popular folk art, and it features refined techniques and vivid characterization. Among the multiplicity of schools in this line of art, it is unique and has been known at home and abroad before the liberation of China. This paper analyzes the techniques...
Proceedings Article

On Hierarchical Development of Graphic Creative Thinking

Linxue Lv, Xilong Jiang
In the face of fierce competition and the future of the world, the teaching of art design should conduct all-round and cautious thinking and decision-making regarding how to improve the all-round quality and creative ability of students. The course of graphic creative focuses on the organic combination...
Proceedings Article

Study on the Model of Participation of Students with Major of Art Design in Design Practice Projects of Enterprises

Wei Zhang, Jiang Li
Participation in design practice projects of relevant enterprises is not only the demand for effectively implementing practical teaching of art design major, but also the requirement of enterprises on applied professional talents. Cultivation of talents with major of art design or professional talents...
Proceedings Article

A Group of Criterions on National Economic Security with Pass-through Model

Zheng Wang, Min Hu
The fluctuation of foreign exchange rate has a fatal influence on one country’s domestic economy, foreign trade, and the relations between international economies. In this paper, I prove the Pass-through Model of Tange(1997) and propose a group of criterions of national economic security including the...
Proceedings Article

A Study on Stock Dividend of Chinese Securities Market

Xiaoguang Lu, Yanru Li, Licheng Qian
Based on related dividend theories, this paper uses the empirical data of Chinese securities market, constructs the sub-portfolios which consist of three samples including stock dividend, cash dividend and non-dividend and studies the return of these three types of sub-portfolios by co-integration model...
Proceedings Article

A Game Theory Analysis on Local Governments’ Competition for New Energy Industries

Xiaoming Qiu, Ying Wang
This paper analyzes the ongoing game scenario of local governments’ efforts in developing new energy industries under a tournament-type performance appraisal system and draws two conclusions on the basis of chicken game and first-price sealed auction. The two conclusions are: (1) local governments’ competition...
Proceedings Article

The Key Constraints of Innovation Strategies for Clustered Firms On the Perspective of Global Value Chain

Lei Wang, HongXin Yao
This paper draws on cluster innovation theory to recognize key factors impacting two types of innovation mode of clustered firms. An index system of the factors impacting clustered firms` innovation is provided on the perspective of micro (enterprise), medium(cluster and GVC), and macro (government)....
Proceedings Article

The risk of trained employee loss and the avoiding strategies

Yingzhen Zhou, Xinghui Yang
Training is designed to improve the staff’s operational skills and overall quality. It can enhance the efficiency and the overall capacity of enterprises. The risks and benefits of training are co-existent. As the main risk bearers, enterprises should correctly understand the training, and actively deal...
Proceedings Article

Research of Elevating Leadership of Corporation Based on Action Learning

Hong Gao
In this paper, we studied how to improve leadership. First , this article defined leadership operating mechanisms based on core capability of corporation, summarized the concept, connotation, method, principle and research theory of Action Learning. Second, this paper formulated the model of the mechanism...
Proceedings Article

Optimal Policy for Deteriorating Items Ramp Type Demand with Shelf Life

Kai-Wayne Chuang, Chien-Nan Lin, Chun-Hsiung Lan
In this article, we have studied the inventory and pricing strategies for deteriorating items with ramp type demand and shelf life. In practice, there are many commodity such as food, medication exist the shelf life expiration date. Therefore the shelf life expiration date has become an important research...
Proceedings Article

Study on Digital Resources Sharing and Management System Integration in Cloud Environment

Jie-Jing Cheng, Zhi-Qin Chen
The purpose of this study is to present a new idea of digital resources sharing and management system integration with cloud computing to provide better service to users with cloud sharing. Looking at present new environment of digital resources utilization, this study researched establishment, solutions...
Proceedings Article

Efficiency Analysis of China’s Economy Growth during 1981 - 2011-From the perspective of sustainable development

Pinsan Xiong
From the perspective of sustainable development and considering energy and environmental, this article applies Data Envelopment Analysis based on variable returns to scale to analyze the efficiency of China's economic growth from 1981 to 2011. From analysis we can know that (technical) efficiency of...
Proceedings Article

The Growth and Expansion Path of BYD Company Limited and its Innovation Model*

Hong-mei Zheng, Cong-kun Yang, Tong-hua Mou, Fang Du
This article is themed with the study of the leap-forward development paths and independent innovation patterns of BYD, aimed to search for its main innovative elements and restraint factors that form various bottlenecks so as to provide the small-and-medium-sized private enterprises with experiences...
Proceedings Article

Analysis of Competitiveness and Development Strategy of Rare Earth Industry in Jiangxi Province——Research based on improved "diamond model"

Jie He
There are many factors that influence industrial competitiveness in different industries or different stages of growth of the industry, and the decisive factors vary greatly. Based on Potter's "Diamond Model", this article is to build the theoretical framework of competitiveness analysis of rare earth...
Proceedings Article

Matter Principle

Jijie Wang
Based on the dialectics of materialismand and the basic principle development of physical science, a model about force and matter existent fashion was promoted. The concept of Force Particle and its field was defined. Gravitation and repulsion force are thought induced by the impacting effect of Force...
Proceedings Article

Interactive Effect between Economic Development and Ecological Environment Quality in Changsha-Zhuzhou-Xiangtan Based on EKC Hypothesis

Yudong Guo, Jie Yang
Based on the Environmental Kuznets Curve(EKC)hypothesis, this paper use the method of principal component analysis(PCA)to extract Changsha-Zhuzhou-Xiangtan’s ecological environmental pollution factors. Regression models was taken to verify the interactive effect between Changsha-Zhuzhou-Xiangtan’s economic...
Proceedings Article

Institutional Change and Economic Growth:Evidence from China, 1978-2008

Shiyong Zhao, Shifeng Zhao
China’s economic growth since 1978 is a miracle. We argue that gradual and persistent institutional changes and policy reforms that have reduced distortions and improved incentives are the main reasons for the miracle. Specifically, liberalization, marketization, and privatization have intertwined to...
Proceedings Article

Integrating Social Resources to Intensify the Vocational Guidance for Literal Arts Students in the College

Yi Wang
Under the circumstances of the current severe employment situation, colleges and universities are confronted with a bigger challenge in the vocational guidance of college students of literal arts. This paper, after analyzing the employment problems involving literal arts students in the college, aims...
Proceedings Article

Consumer intention and marketing strategy of the network custom clothing research

Dong Yan, Zhen-zhen Li, Shou-Zhong Hu
The purpose of this article is to understand personalized consumer demand of apparel e-commerce.The paper introduces the main technical of network custom clothing , and qualitatively analysis problems in the characteristics of segment market consumption, the habits of shopping online, the demand for...
Proceedings Article

Optimization Strategy of Internal Value Chain of Coal Preparation Plant Based on Cost Control

Jing-wen An, Xiu-ling Zhang
Coal-separating is the most important procedure in the coal industry with the highest value-added rate.It will have vital significance to the coal industry tooptimize coal preparation plant’s value chain, control its cost and improve its efficiency.Based on this,this article first establishes the coal...
Proceedings Article

The Effects of Price Limits in an Emerging Market:Evidence from the Bursa Malaysia

Marzieh Khodavandloo, Zukarnain Zakaria
One type of circuit breaker is price limit, which is used in future markets and other stock exchanges of emerging markets in order to prevent markets from excessive volatility, market controlling, crash occurrence and to enhance the market stability. The range of price limits in most of stock exchanges...
Proceedings Article

Efficiency of outsourcing in the public sector in the Czech Republic

Juraj Nemec, Beata Mikusova Merickova, Sumpikova Marketa
Outsourcing internal services to private for-profit and non-profit firms is one of the most prevalent types of alternative service-delivering arrangements. The relevant literature proposes that outsourcing may, but need not, improve cost-effectiveness and the quality of service delivery. The efficiency...
Proceedings Article

Practical Development of Non-performing Assets Securitization In China and Other Countries

Ang Li, Meng Liu
From 1970s, there are always financial crisis over the world, brings a lot of uncertainties to the economy development of every country, especially the increases risks of commercial banks. These unstable economy situations result in the weakness of financial structure, so that commercial banks no matter...
Proceedings Article

Analysis on Social Management Innovation from the Perspective of Grassroots Democratic System

Xuehai Hu, Chen-chen Zhang
the democracy at the grassroots level is a important composition of Chinese characteristic socialism democratic politics. Democracy at the grassroots level in our country after reform and opening up has been rapidly developed, which can ensure the effective performance of people's political rights and...
Proceedings Article

An Analysis on the Adaptability of the People’s Livelihood Policies

Fangmei Yu, Guoqing Shi
The adaptability of the people’s livelihood policies is a prerequisite to achieve policy objectives. To analyze the adaptability, it is not only to explore the coordination between the policy and the policy environment, but also to judge mutual adaptability between it with various stakeholders, policy...
Proceedings Article

Biological pollution control technology boost ecological civilization construction

Shanshan Luo, Xiaodan Wu, Yun Li, Yuhuan Liu, Yiqin Wan, Yunpu Wang
China is the largest and fastest developing country in the world. Its rapid economic growth has led to rapidly increasing energy consumption and serious pollution. Jiangxi province is the most important livestock and poultry base. Along with the economic development and the improvement of people's living...
Proceedings Article

Value Study on the Application of Cross Docking Strategy in Recall Reverse Logistics

Zhihong Zhang
The recall of defective products becomes more and more common in Chinese markets. To make the recall activities more efficient, it is applausible to try new methods of controlling the cost of reverse logistics. Introducing cross docking strategies in the recall reverse logistics has great theoretically...
Proceedings Article

The Research and Application of Art Price Index

Danting Chang
Art price index is an important reference for art investment. Art price index calculated by using a similar method of stock price index can’t reflect the actual art market situation because of their different trading mode. The application literature reports about calculating art price index by using...
Proceedings Article

The Property Right Analysis And The Contract Governing About The Group Events Of Flight-delay

Xue Lin Wang
The group events of flight-delay reports out the fact that when the time property rights can not be bounded completely, the passengers and airways always "look for a rent" in community field. In my opinion, to control the group events of flight-delay we should remove the community field or control the...
Proceedings Article

Effects of high performance work systems on employee performance: psychological contract breach as mediator

Xiaomei Zhu, Huanqing Zhou, Lingwei Kong
Based on the thorough review of the past research on high performance work systems and psychological contract, this paper examines the relationship among high performance work systems, psychological contract breach and employee performance, using data of 630 employees. Results show that high performance...
Proceedings Article

New Emergence Mechanism Caused by Human Fuzzy Rationality

Ihor Lubashevsky, Arkady Zgonnikov, Dmitry Parfenov
A new emergence mechanism related to the bounded capacity of human cognition is considered. It assumes that individuals (operators) governing the dynamics of a certain system try to follow an optimal strategy in controlling its motion but fail to do this perfectly because similar strategies are indistinguishable...
Proceedings Article

Research on the GARCH model of the Shanghai Securities Composite Index

Dancheng Luo, Yaqi Xue
GARCH model can be used to describe the characteristics of returns fluctuation, which can forecast the returns and risk of financial assets. This paper makes use of GARCH model and its hybrid models, such as GARCH-M model, E-GARCH model, T-GARCH model and I-GARCH model, to the empirical research on the...
Proceedings Article

Research on Reconstructing of Our Country’s Listed Companies’ Independent Director System

Qiutao Shen
Due to the listed companies in China a dominant equity structure, which contributed to the implementation of the independent director system far did not play its due, and urgently needs a reformation in system. As a new idea for independent director system, this paper discussed the necessity the independent...
Proceedings Article

Rapid Development Framework of Supply Chain Knowledge Management Based on Mining Association Rules

Yudong Guo
Supply chain management is the typical representative of" horizontal integration" management ideology, realize the knowledge sharing among the supply chain member enterprises is the key to victory in the fierce market competition. Associations rules is top ten algorithm and an important data mining model...
Proceedings Article

New Industrialization Development Tendency and Its Level Measure—Empirical Studies of Chongqing Municipality

Han Liu, Zuwen Cao, Qinghua Huang, Zhibo Zhou
This paper measures the new industrialization level and its development tendency in Chongqing by analytic hierarchy process and grey correlation degree analysis through a specially-constructed evaluation indicator system. As the study demonstrates, the city's longitudinal new industrialization development...
Proceedings Article

Study on the Strategy of Young Retirees' Human Resource Development

Dan Li
Under current retirement policy, a large number of Yong Retirees' HRD do not continue to be developed and human resources are idle or waste. In the view of this, firstly,this article analyzes the retirement policy and the present situation of young retiree human resources development and the conclusion...
Proceedings Article

Agent Commission and Coordinated Pricing For Online Group-Buying Channel

Hailin Su, Qian Dake
Group-buying on the web is a new network selling mechanism which is developed and popular in decade. This paper constructs a online group-buying channel with sellers and agents to analyze price coordination. In Online group-buying channel, agents affect the sellers' group-buying price by commissions,...
Proceedings Article

Research on Catch-up of China Telecom Manufacturing from Perspective of Industrial Transfer and Organization

Yaozhong Chang
Present researches on the catch-up of China telecom manufacturing have research gaps that they were not put in the background of international industrial transfer and domestic industry policy to comprehensively and clearly depict catch-up mechanism on basis of industrial economic theories. In this paper,...
Proceedings Article

A Study of Relationship between Individual Benefit and Tourism Impact Perceptions for Residents from Historical & Cultural Metropolis of China

Yingzhi Guo, Xiaoming Li, Qiulin Wang, Chun Zhou
On the basis of literature review and the social exchange theory, this study directed at the residents’ tourism correlation of tourism destinations, the utilization of tourism resources, the participation in local decision-making, the attitude to environmental protection, the perception of individual...
Proceedings Article

Ralationship of Government Agricultural Public GoodsInvestment and Rural Households’ Input

Zheng Li, Jun Yang
This paper modified the classic household utility model by introduce two new variables, which were government agricultural public investment and rural households’ farmland input. It analyzed the relationship of government agricultural public investment and rural households’ investment in recent 15 years....
Proceedings Article

The application of e-commerce in small and medium-sized enterprise purchasing management

Yongxia Zhang
The small and medium-sized enterprises play an irreplaceable role in building a harmonious society, promoting economic development, increasing employment opportunities, promoting independent innovation, optimizing the trade structure,But duing to its small scale, limited funds, general procurement cycle...
Proceedings Article

Study on Patent Strategy of High & New Technology Enterprises Cluster

Jian-long Wu, Hong-qi Wang, Li Tian, Yu Guo
Patent strategy has become an important strategic means to elevate independent innovation capability and international competitiveness of high & new technology enterprises cluster. Thus, based on connotation analysis of patent strategy of high & new technology enterprises cluster, the paper designs influencing...
Proceedings Article

Study on the competence of Biology Pharmacy Industry in Xi'an High-tech Zone

XingLi Sun, Yingqi Liu, Su Yang
Based on Michael Potter's " Diamond Theory ", the paper takes biology pharmacy industry in Xi'an High-tech Zone as research object and constructs an evaluation system of industry competence. In addition, the paper applies factor analysis to deal with data. Based on the results, the paper extracts five...
Proceedings Article

The research on Business Process Reengineer internal influencing factors

Xuemin Sun, Li Zuo, Jing Zhu, Kuo Zhang
In the worldwide, the actual effect of BPR project is not satisfactory. The internal influencing factors can not be ignored. So, through literature review and basic analysis based on the implementation pattern of four stage model, the model of enterprise internal factors which influence the effect of...
Proceedings Article

Employee Relationship Management in Labor Dispatching Organization, Based on the Theory Z -The Study of Migrant Workers Employment

Rui Sun, Romero Ricardo
With a large number of farmers and migrant workers employed in urban corporations, i.e. manufacturing, construction, catering and other industries, a great contribution was made to the modernization of China and the economic development of cities. However, due to limitations of existing systems, imperfection...
Proceedings Article

The Research on Enterprise Organization Constructer Reforming Based on Internal Marketing

Jing Zhu, Li Zuo, Xuemin Sun, Kuo Zhang
In the face of fierce competition, enterprises begin to build customer-oriented operation conception to meet customers' changing demands. The study suggests that enterprises can build such a kind of culture by taking internal marketing management activities. Otherwise, internal marketing can be regarded...
Proceedings Article

Research on the Performance Evaluation of Innovative Method Training and Popularization in Zhejiang Province

Luyin Cheng, Minling Chen, Qianna Fu, Minghua Zhou
In order to exam the innovative training and popularization effect in Zhejiang province, firstly we constructed an evaluation index system. It’s from the perspective of performance and includes three big aspects of economic, technological and social profit. Then we applied AHP to determine the weight...