Group Purchase Strategy Research Based on Channel Game
- https://doi.org/10.2991/iaw-sc.2013.63How to use a DOI?
- group purchase;channel choice; game theory;
The choice of the transaction mode is the result of buyers and sellers’ game. Whether the group purchase transactions can exist and be developed well depend on whether the earnings of buyers and sellers can be effectively balanced. The conditions which form the stable group purchase transaction can be found through the earnings analysis of the both parties to the transaction. And then the corresponding strategy will be proposed accordingly, so as to improve the efficiency of group purchase transactions.
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xu-yao Lin PY - 2013/10 DA - 2013/10 TI - Group Purchase Strategy Research Based on Channel Game BT - Proceedings of the 2013 International Academic Workshop on Social Science PB - Atlantis Press SP - 293 EP - 296 SN - 1951-6851 UR - https://doi.org/10.2991/iaw-sc.2013.63 DO - https://doi.org/10.2991/iaw-sc.2013.63 ID - Lin2013/10 ER -