The Research on Application of Business Intelligence in Mobile E-commerce

DOI

10.2991/iaw-sc.2013.71How to use a DOI?

Keywords

Mobile E-commerce; business intelligence; decision-making;

Abstract

Mobile e-commerce (m-commerce) is not only the application of the superimposed E-commerce by mobile terminal. Characterized by flexibility, simplicity and convenience, it is popular with the consumers and brings new development opportunities for e-commerce enterprises. In order to solve the problems that the low personalized customer service are provided by M-commerce market, the paper put forward that business intelligence should be brought into the enterprise information construction. Through the use of business intelligence, the users can be fractionized, the comprehensive value of the users can be quantified all-around, marketing strategies and daily management of enterprises can be improved, which will provide decision support and regular research to improve core competitiveness of E-commerce enterprises.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Lixin Gan
AU  - Wei Tu
AU  - An Wang
PY  - 2013/10
DA  - 2013/10
TI  - The Research on Application of Business Intelligence in Mobile E-commerce
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 331
EP  - 334
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.71
DO  - 10.2991/iaw-sc.2013.71
ID  - Gan2013/10
ER  -