Agent Commission and Coordinated Pricing For Online Group-Buying Channel

DOI

10.2991/iaw-sc.2013.40How to use a DOI?

Keywords

online group-buying; agent; commission; coordinated pricing

Abstract

Group-buying on the web is a new network selling mechanism which is developed and popular in decade. This paper constructs a online group-buying channel with sellers and agents to analyze price coordination. In Online group-buying channel, agents affect the sellers' group-buying price by commissions, and agents can get more revenue if they formulate the commission in accordance with the price sequence formulated by the sellers. The paper analyzes the problem of "double marginalization effect” when the agent and seller non-cooperative in online group-buying channel. The paper also analyzes the cooperative mechanism when cooperation cost is less than the channels total revenue increment.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hailin Su
AU  - Qian Dake
PY  - 2013/10
DA  - 2013/10
TI  - Agent Commission and Coordinated Pricing For Online Group-Buying Channel
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 186
EP  - 192
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.40
DO  - 10.2991/iaw-sc.2013.40
ID  - Su2013/10
ER  -