Agent Commission and Coordinated Pricing For Online Group-Buying Channel
Hailin Su, Qian Dake
Available Online October 2013.
- https://doi.org/10.2991/iaw-sc.2013.40How to use a DOI?
- online group-buying; agent; commission; coordinated pricing
- Group-buying on the web is a new network selling mechanism which is developed and popular in decade. This paper constructs a online group-buying channel with sellers and agents to analyze price coordination. In Online group-buying channel, agents affect the sellers' group-buying price by commissions, and agents can get more revenue if they formulate the commission in accordance with the price sequence formulated by the sellers. The paper analyzes the problem of "double marginalization effect” when the agent and seller non-cooperative in online group-buying channel. The paper also analyzes the cooperative mechanism when cooperation cost is less than the channels total revenue increment.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Hailin Su AU - Qian Dake PY - 2013/10 DA - 2013/10 TI - Agent Commission and Coordinated Pricing For Online Group-Buying Channel BT - International Academic Workshop on Social Science (IAW-SC-13) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/iaw-sc.2013.40 DO - https://doi.org/10.2991/iaw-sc.2013.40 ID - Su2013/10 ER -