Proceedings of the 2013 International Academic Workshop on Social Science

Agent Commission and Coordinated Pricing For Online Group-Buying Channel

Authors
Hailin Su, Qian Dake
Corresponding Author
Hailin Su
Available Online October 2013.
DOI
https://doi.org/10.2991/iaw-sc.2013.40How to use a DOI?
Keywords
online group-buying; agent; commission; coordinated pricing
Abstract
Group-buying on the web is a new network selling mechanism which is developed and popular in decade. This paper constructs a online group-buying channel with sellers and agents to analyze price coordination. In Online group-buying channel, agents affect the sellers' group-buying price by commissions, and agents can get more revenue if they formulate the commission in accordance with the price sequence formulated by the sellers. The paper analyzes the problem of "double marginalization effect” when the agent and seller non-cooperative in online group-buying channel. The paper also analyzes the cooperative mechanism when cooperation cost is less than the channels total revenue increment.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Academic Workshop on Social Science (IAW-SC-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
October 2013
ISBN
978-90-78677-84-0
ISSN
1951-6851
DOI
https://doi.org/10.2991/iaw-sc.2013.40How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hailin Su
AU  - Qian Dake
PY  - 2013/10
DA  - 2013/10
TI  - Agent Commission and Coordinated Pricing For Online Group-Buying Channel
BT  - International Academic Workshop on Social Science (IAW-SC-13)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.40
DO  - https://doi.org/10.2991/iaw-sc.2013.40
ID  - Su2013/10
ER  -