Proceedings of the 2013 International Academic Workshop on Social Science

Consumer intention and marketing strategy of the network custom clothing research

Authors
Dong Yan, Zhen-zhen Li, Shou-Zhong Hu
Corresponding Author
Dong Yan
Available Online October 2013.
DOI
https://doi.org/10.2991/iaw-sc.2013.22How to use a DOI?
Keywords
network custom clothing; personalized; consumer intention
Abstract
The purpose of this article is to understand personalized consumer demand of apparel e-commerce.The paper introduces the main technical of network custom clothing , and qualitatively analysis problems in the characteristics of segment market consumption, the habits of shopping online, the demand for motivation and the custom expectations of individual segments. According to the descriptive statistical analysis, design enterprise's marketing strategy.
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This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 2013 International Academic Workshop on Social Science
Series
Advances in Intelligent Systems Research
Publication Date
October 2013
ISBN
978-90-78677-84-0
ISSN
1951-6851
DOI
https://doi.org/10.2991/iaw-sc.2013.22How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dong Yan
AU  - Zhen-zhen Li
AU  - Shou-Zhong Hu
PY  - 2013/10
DA  - 2013/10
TI  - Consumer intention and marketing strategy of the network custom clothing research
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 101
EP  - 106
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.22
DO  - https://doi.org/10.2991/iaw-sc.2013.22
ID  - Yan2013/10
ER  -