RESEARCH ON THE INVESTMENT DECISION OF ENTERPRISE MARKETING
Biao Wang, Chunxiang Wu, Rong Wang
Available Online October 2013.
- https://doi.org/10.2991/iaw-sc.2013.80How to use a DOI?
- Marketing investment; market share; profit growth
- If enterprises want to keep good benefit in the increasingly competitive circumstance, the best way is effective marketing. Thus, the scientific marketing strategy is particular important. In this paper, through the establishment of marketing decision model and simulation, enterprise can find each period market share, profit growth and the current profit. According to it, enterprises will make rational investment decision.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Biao Wang AU - Chunxiang Wu AU - Rong Wang PY - 2013/10 DA - 2013/10 TI - RESEARCH ON THE INVESTMENT DECISION OF ENTERPRISE MARKETING BT - Proceedings of the 2013 International Academic Workshop on Social Science PB - Atlantis Press SP - 370 EP - 372 SN - 1951-6851 UR - https://doi.org/10.2991/iaw-sc.2013.80 DO - https://doi.org/10.2991/iaw-sc.2013.80 ID - Wang2013/10 ER -