Proceedings of the 2013 International Academic Workshop on Social Science

The Research on Enterprise Organization Constructer Reforming Based on Internal Marketing

Authors
Jing Zhu, Li Zuo, Xuemin Sun, Kuo Zhang
Corresponding Author
Jing Zhu
Available Online October 2013.
DOI
https://doi.org/10.2991/iaw-sc.2013.49How to use a DOI?
Keywords
Internal Marketing; Organization Structure; Organization Restructuring;
Abstract
In the face of fierce competition, enterprises begin to build customer-oriented operation conception to meet customers' changing demands. The study suggests that enterprises can build such a kind of culture by taking internal marketing management activities. Otherwise, internal marketing can be regarded as an instrument to coordinate the relationship between departments and to carry out organizational reform, which can guarantee the implement of customer-oriented marketing system. Therefore, the implement of internal marketing will definitely bring about the organizational reform. In this paper, I would like to build a market-oriented organization by analyzing internal marketing theories and organization structure, as well as by combining qualitative analysis with quantitative analysis to provide some reference for companies that is preparing to reform organizational structure.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Academic Workshop on Social Science (IAW-SC-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
October 2013
ISBN
978-90-78677-84-0
ISSN
1951-6851
DOI
https://doi.org/10.2991/iaw-sc.2013.49How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jing Zhu
AU  - Li Zuo
AU  - Xuemin Sun
AU  - Kuo Zhang
PY  - 2013/10
DA  - 2013/10
TI  - The Research on Enterprise Organization Constructer Reforming Based on Internal Marketing
BT  - International Academic Workshop on Social Science (IAW-SC-13)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.49
DO  - https://doi.org/10.2991/iaw-sc.2013.49
ID  - Zhu2013/10
ER  -