Application of Balanced Scorecard in E-Commerce Enterprise Performance Management–Taking Alibaba Group as an Example
Available Online 6 April 2020.
- https://doi.org/10.2991/aebmr.k.200402.006How to use a DOI?
- electronic commerce enterprise, balance scored card, performance assessment
- Firstly, this paper introduces the concepts and objectives of the four dimensions of the balanced scorecard, as well as the influence and relationship among the four dimensions. Secondly, on the basis of theory, the traditional performance management model based on financial indicators is compared with the Balanced Scorecard theory, so as to demonstrate the limitations of the traditional performance management model and the necessity of the application of the Balanced Scorecard theory. Finally, through data collection and case analysis, this paper takes Alibaba Group as an example to analyze how Alibaba Group’s corporate strategy promotes its growth as the first and second largest business enterprise in China from the perspective of finance, customers, internal operation, and learning and growth. Moreover, Alibaba Group has a trend of continuous growth in both profit and customer activity. The research results of this paper can explain to a certain extent the superiority of Alibaba Group in performance management system compared with other e-commerce enterprises, and provide suggestions and references on how other enterprises should choose performance management mode under the background of the rapid development of Internet economy.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xuenan Qiu PY - 2020 DA - 2020/04/06 TI - Application of Balanced Scorecard in E-Commerce Enterprise Performance Management–Taking Alibaba Group as an Example BT - Proceedings of the 3rd International Conference on Advances in Management Science and Engineering (IC-AMSE 2020) PB - Atlantis Press SP - 37 EP - 41 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200402.006 DO - https://doi.org/10.2991/aebmr.k.200402.006 ID - Qiu2020 ER -