Impact of City Brand Recognition on Subjective Well-Being–Taking Beijing as an Example*
Qingchen Liu, Jun Duan
Available Online 6 April 2020.
- https://doi.org/10.2991/aebmr.k.200402.022How to use a DOI?
- city brand, subjective well-being, Beijing city
- In recent years, with the development of city brand gradually, more and more people pay more attention to the construction of city brand. This study attempts to combine city brand recognition with subjective well-being (SWB) of residents to explore the impact of city brand recognition on residents SWB. The research finds that the city brand image has a positive influence on the city brand value and the city brand confidence; city brand image can indirectly improve the SWB of residents; and city brand value and city brand confidence are the mediating variables to improve SWB of residents.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Qingchen Liu AU - Jun Duan PY - 2020 DA - 2020/04/06 TI - Impact of City Brand Recognition on Subjective Well-Being–Taking Beijing as an Example* BT - Proceedings of the 3rd International Conference on Advances in Management Science and Engineering (IC-AMSE 2020) PB - Atlantis Press SP - 117 EP - 128 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200402.022 DO - https://doi.org/10.2991/aebmr.k.200402.022 ID - Liu2020 ER -