Impact of City Brand Recognition on Subjective Well-Being–Taking Beijing as an Example*

DOI

10.2991/aebmr.k.200402.022How to use a DOI?

Keywords

city brand, subjective well-being, Beijing city

Abstract

In recent years, with the development of city brand gradually, more and more people pay more attention to the construction of city brand. This study attempts to combine city brand recognition with subjective well-being (SWB) of residents to explore the impact of city brand recognition on residents SWB. The research finds that the city brand image has a positive influence on the city brand value and the city brand confidence; city brand image can indirectly improve the SWB of residents; and city brand value and city brand confidence are the mediating variables to improve SWB of residents.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qingchen Liu
AU  - Jun Duan
PY  - 2020
DA  - 2020/04/06
TI  - Impact of City Brand Recognition on Subjective Well-Being–Taking Beijing as an Example*
BT  - Proceedings of the 3rd International Conference on Advances in Management Science and Engineering (IC-AMSE 2020)
PB  - Atlantis Press
SP  - 117
EP  - 128
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200402.022
DO  - 10.2991/aebmr.k.200402.022
ID  - Liu2020
ER  -