The Effects of Conflict and Opportunism on Guanxi
Guangyang Yin, Chun Jin
Available Online 6 April 2020.
- https://doi.org/10.2991/aebmr.k.200402.025How to use a DOI?
- conflict, opportunism, Guanxi, channel member flexibility, contract utilization
- From the perspective of channel destructive behaviors, we examine the impact conflict, opportunism on channel member flexibility, and analyze the effect of contract utilization on above-mentioned effects, and then analyze the impact of contract utilization on Guanxi with channel partners. Using data from firms, this paper finds that conflict and opportunism have significant effects on channel member flexibility. The finding supports the premise that contract utilization moderates relationship between conflict, opportunism and channel member flexibility. In addition, this researchshows that channel member flexibility have significant effects on Guanxi.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Guangyang Yin AU - Chun Jin PY - 2020 DA - 2020/04/06 TI - The Effects of Conflict and Opportunism on Guanxi BT - Proceedings of the 3rd International Conference on Advances in Management Science and Engineering (IC-AMSE 2020) PB - Atlantis Press SP - 142 EP - 146 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200402.025 DO - https://doi.org/10.2991/aebmr.k.200402.025 ID - Yin2020 ER -