Proceedings of the 2022 3rd International Conference on Artificial Intelligence and Education (IC-ICAIE 2022)

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Analysis of Factors Affecting the Willingness of Students in Vocational Colleges to Attend MOOC Micro-Specialty in the Context of Education Digitalization

Authors
Jing Zhang1, Lijuan Xu1, *, Xuanyu Li2
1Shandong Institute of Commerce and Technology, No.4516, Lvyou Road, Jinan, China
2North-Chiang Mai University, 50230, Chiang Mai, Thailand
*Corresponding author. Email: g636501016@north.ac.th
Corresponding Author
Lijuan Xu
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-040-4_60How to use a DOI?
Keywords
student in the higher vocational college; MOOC micro-specialty; willingness to study; Logit model
Abstract

The rapid development of education digitalization has brought opportunities for online courses, amid which micro-specialty has been promoted. “Micro-specialty” is an employment-oriented and customized professional systematic training program. It is a new stage of the development of online education in China. To clarify the relationship among the willingness of students in higher vocational colleges in Shandong to attend micro-specialty, course and individual, Logit model is used to conduct positive analysis on the data from questionnaire survey of willingness of 443 higher vocational students to study micro-specialty and affecting factors. It is concluded that academic degree promotion, useful knowledge acquisition, recognition by famous enterprise, teaching by a famous teacher and clarity of employment goal of college students all have significant effect on the willingness to attend MOOC micro-specialty. Suggestions are given with respect to the content optimization of MOOC micro-specialty and course promotion.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Artificial Intelligence and Education (IC-ICAIE 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
27 December 2022
ISBN
10.2991/978-94-6463-040-4_60
ISSN
2589-4900
DOI
10.2991/978-94-6463-040-4_60How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jing Zhang
AU  - Lijuan Xu
AU  - Xuanyu Li
PY  - 2022
DA  - 2022/12/27
TI  - Analysis of Factors Affecting the Willingness of Students in Vocational Colleges to Attend MOOC Micro-Specialty in the Context of Education Digitalization
BT  - Proceedings of the 2022 3rd International Conference on Artificial Intelligence and Education (IC-ICAIE 2022)
PB  - Atlantis Press
SP  - 395
EP  - 402
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-040-4_60
DO  - 10.2991/978-94-6463-040-4_60
ID  - Zhang2022
ER  -