The Analysis of Total User Experience for B2C Mobile Shopping

DOI

10.2991/icacsei.2013.47How to use a DOI?

Keywords

Mobile B2C, Mobile Shopping, Total User Experience, Empirical Analysis

Abstract

The B2C mobile shopping has become the highlight of the development of mobile e-commerce gradually, user experience is becoming increasingly important. Firstly, according to the "2012 of Chinese e-commerce market data monitoring report" published by the China Electronic Commerce Research Center, 10 typical B2C mobile shopping clients are selected as samples to analyze. Secondly, this paper analyzes the shopping process of samples, in order to establish the main components of total user experience for B2C mobile shopping. The study contributes to the understanding of the whole process of the mobile shopping experience for e-commerce companies in objective way. Finally, this paper also gives some suggestions to improve the quality of user experience for mobile shopping.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Su dong Jiang
AU  - Cong cong Chen
AU  - Xiao Li
PY  - 2013/08
DA  - 2013/08
TI  - The Analysis of Total User Experience for B2C Mobile Shopping
BT  - Proceedings of the 2013 International Conference on Advanced Computer Science and Electronics Information (ICACSEI 2013)
PB  - Atlantis Press
SP  - 190
EP  - 193
SN  - 1951-6851
UR  - https://doi.org/10.2991/icacsei.2013.47
DO  - 10.2991/icacsei.2013.47
ID  - Jiang2013/08
ER  -