On Some of the Ways and Methods of Realising the Principles of the Musical Communication. Upon the Problem of 'Marketing and the Listener'
Available Online May 2016.
- https://doi.org/10.2991/icadce-16.2016.78How to use a DOI?
- musical communication; advertising in culture; implementation of musical communication
- The author underlines the specific of fulfilment the main principles of the musical communication in Russia in different historical periods. The author deals with the problem of interrelations of musical communication and commerce. The article is methodologically based on the approaches of market-driven economy for effective organization of cultural life in Russia.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Alexander Yakoupov PY - 2016/05 DA - 2016/05 TI - On Some of the Ways and Methods of Realising the Principles of the Musical Communication. Upon the Problem of 'Marketing and the Listener' BT - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education PB - Atlantis Press SP - 350 EP - 358 SN - 2352-5398 UR - https://doi.org/10.2991/icadce-16.2016.78 DO - https://doi.org/10.2991/icadce-16.2016.78 ID - Yakoupov2016/05 ER -