Analysis on Purchasing Behavior of Women's Apparel on B2C Platform

DOI

10.2991/icadce-16.2016.106How to use a DOI?

Keywords

B2C; online shopping platform; women's' apparel; purchasing behavior

Abstract

With the rapid development of the internet, online shopping has appeared and developed rapidly. Among all the online shopping goods, apparel has ranked first as the largest amount of shopping. Because of women clothing's variety of style design, it ranked first in the clothing online shopping goods. This paper drew a conclusion on the major purchasing behavior characteristics of women's apparel in business-to-customer (B2C) internet commerce in domestic by using literature research method. It was found that on the domestic major shopping platforms, online shopping environment factors including shopping platform product information, garment enterprises' quality of service and customers' emotional and rational factors on shopping behavior play a key role. Besides, shopping with a variety of women's product category, divided price reflect their own advantage. The online shopping consumers are mainly 18-35 year-old young women. They demonstrate different consumer decision-making styles.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Mengmeng Zhao
AU  - Jialin Jiang
PY  - 2016/05
DA  - 2016/05
TI  - Analysis on Purchasing Behavior of Women's Apparel on B2C Platform
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 457
EP  - 459
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.106
DO  - 10.2991/icadce-16.2016.106
ID  - Zhao2016/05
ER  -