The Evolution of Logo Design Styles Forms

DOI

10.2991/icadce-16.2016.113How to use a DOI?

Keywords

logo design; style; evolution; developing trend

Abstract

Modern mass communication symbol logo design is a special kind of text or image composition, its basic function is to convey graphical information, the performance of its intrinsic quality, features, and as a means of communication with the media; it is human civilization high capacity carrier, is the epitome of human culture. Throughout history, from primitive society to mark the totem from the Shang and Zhou Qin and Han pictograph to seal, from the Tang and Song to the Ming and Qing guise of westernized flags that these changes are all embodied the history and culture of society as a whole situation. We can borrow during the modern logo design symbolic of the original symbol reflects some charm, emotion and thought; or to carry out certain elements of the original symbol of change, restructuring and new, it has a traditional shape and charm, but also modern design means; or to penetrate the traditional methods of modern graphic logo design among thereby reflecting a region, a nation's temperament, spirit and philosophy. Summary Modern logo design style and form characteristics, to further explore the characteristics and style of the logo design process to analyze the evolution of the form, to predict its development trend, pointing out future logo design will be diverse design, design technology, the promotion of human design freedom and liberation.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowei Zhang
PY  - 2016/05
DA  - 2016/05
TI  - The Evolution of Logo Design Styles Forms
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 492
EP  - 494
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.113
DO  - 10.2991/icadce-16.2016.113
ID  - Zhang2016/05
ER  -