Study on the Interactive Packaging Design Based on Emotional Experience

DOI

10.2991/icadce-16.2016.136How to use a DOI?

Keywords

emotional experience; interactive; packaging design; design method; design principle

Abstract

Objective to study the application of interactive design in product packaging, interactive packaging design method based on emotional experience, Guide the practice of packaging design. Method Combined with the actual design case study, it describes the three different types and characteristics of emotional experience in packaging design, and summarizes the design principle of interactive packaging based on the emotional experience from four aspects. The application of interactive design and innovation in packaging design can give users a better emotional experience, it will increase the added value of the product and brand recognition, and provide the theoretical basis for the packaging designers.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mi Yang
PY  - 2016/05
DA  - 2016/05
TI  - Study on the Interactive Packaging Design Based on Emotional Experience
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 582
EP  - 585
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.136
DO  - 10.2991/icadce-16.2016.136
ID  - Yang2016/05
ER  -