Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education

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Research on Customer Gender Oriented Packaging Design of Beverage Products

Authors
Tian Su
Corresponding Author
Tian Su
Available Online May 2016.
DOI
10.2991/icadce-16.2016.219How to use a DOI?
Keywords
beverage packaging; gender; differentiation; personalization
Abstract

Beverage packaging design shall be positioned according to consumers' gender with market segment, give the suitable products to the right people, so as to better cater to different consumers' psychology. In this era of global culture and multimedia, personality is often closely related to people's lives. Only in constant development can innovation bring about the unprecedented shock.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
10.2991/icadce-16.2016.219
ISSN
2352-5398
DOI
10.2991/icadce-16.2016.219How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Tian Su
PY  - 2016/05
DA  - 2016/05
TI  - Research on Customer Gender Oriented Packaging Design of Beverage Products
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 894
EP  - 896
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.219
DO  - 10.2991/icadce-16.2016.219
ID  - Su2016/05
ER  -