Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)

The Application of Regional Culture in City Brand Design

Authors
Qiuyue Jin
Corresponding Author
Qiuyue Jin
Available Online 6 January 2021.
DOI
10.2991/assehr.k.210106.080How to use a DOI?
Keywords
city image, brand communication, regional culture, super symbol, brand design
Abstract

A city needs a brand as a “container” to pack up the assets. When the city creates the brand image system, it needs to explore a very rich field for brand positioning. This includes the city’s cultural resources, geographical customs, cultural scenery, natural environment, etc. A city is like a creature, which is difficult to be identified. If it is represented in a figurative graph, people will feel hard to consider all its features. But a super symbol can put all the elements of regional culture in it and become the most explicit and powerful brand symbol. Starting with the development of Dalian’s city brand image, this paper discusses how to use regional culture to spread the city’s brand image by designing super symbols of brand and carrying out city advertising activities.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 January 2021
ISBN
10.2991/assehr.k.210106.080
ISSN
2352-5398
DOI
10.2991/assehr.k.210106.080How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qiuyue Jin
PY  - 2021
DA  - 2021/01/06
TI  - The Application of Regional Culture in City Brand Design
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 415
EP  - 418
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.080
DO  - 10.2991/assehr.k.210106.080
ID  - Jin2021
ER  -