Research on the Evolution of Placard Design During the Period of the Republic of China (1912-1937) in Shanghai

DOI

10.2991/assehr.k.210106.117How to use a DOI?

Keywords

Republic of China, Shanghai, placard design, evolution

Abstract

The placard design in Shanghai during the Republic of China was a very important link of the modern design system in China. Since the early period of the Republic of China, some design styles combined with commercial behavior and introduced from the West began to appear and developed into an important advertisement form at that time. Through the analysis of the content, this paper studies the main types and functions of the placards during the Republic of China, and extracts the main developments and changes from the perspective of the evolution process. These are not only a review of the design content at that time, but also a perfection of the evolution of China’s early design system.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhan Huang
PY  - 2021
DA  - 2021/01/06
TI  - Research on the Evolution of Placard Design During the Period of the Republic of China (1912-1937) in Shanghai
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 603
EP  - 607
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.117
DO  - 10.2991/assehr.k.210106.117
ID  - Huang2021
ER  -