Research on the Narrative Value of Illustration in Packaging Design of Time-Honored Brands

Taking the Packaging Design of Huangchuan Hollow Gong Noodles as an Example

DOI

10.2991/assehr.k.210106.114How to use a DOI?

Keywords

illustration, packaging design, time-honored brands, narrative value

Abstract

Based on the current situation of packaging design of time-honored brands, this paper explores the narrative value of illustration in packaging design of time-honored brands and its application strategy in the packaging design of Huangchuan Hollow Gong Noodles. Illustration in packaging design of time-honored brands is not only a simple kind of auxiliary visual graphics, but also achieves narrative value in packaging design from three dimensions of text visualization, product differentiation and symbol emotionalization. Taking the innovative application in the packaging design case of time-honored brand Huangchuan Hollow Gong Noodles as an example, the paper explores the narrative value expression of illustration and its advantages in cultural inheritance.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Hu
PY  - 2021
DA  - 2021/01/06
TI  - Research on the Narrative Value of Illustration in Packaging Design of Time-Honored Brands
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 587
EP  - 592
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.114
DO  - 10.2991/assehr.k.210106.114
ID  - Hu2021
ER  -