Research on the Application of Regional Cultural Visual Language in the Packaging Design of Local Specialties

DOI

10.2991/assehr.k.210106.124How to use a DOI?

Keywords

regional culture, visual language, local specialty, packaging design

Abstract

Research content: This paper analyzes and refines the visual language of the regional culture, and explores the form and characteristics of the regional cultural visual language in the packaging design of local specialties, combined with the development trend and aesthetic requirements of modern design, and gives unique personality and aesthetic value to the packaging design of local specialties. Research method: This paper analyzes the application value of regional culture in the packaging design of local specialties, and combines the development trend of modern design and the aesthetic needs of the public, to refine and integrate the graphics, colors, text and structure that the regional culture can show. Then, this paper also analyzes the existing characteristics of the local product packaging design, so as to summarize the application value and significance of the regional cultural visual language in the local specialty packaging design. Research conclusion: The paper visually presents the regional culture and combines visual language with packaging design to give local specialty packaging design a strong cultural heritage, and shapes the individual characteristics of the current local specialty packaging design. Products that meet the aesthetic needs of mass consumers can help increase consumers’ desire to buy. The application of regional cultural visual language in the packaging design of local specialties can not only promote the spread of regional culture, but also have a certain auxiliary role in promoting local economic development.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qinlai Shen
PY  - 2021
DA  - 2021/01/06
TI  - Research on the Application of Regional Cultural Visual Language in the Packaging Design of Local Specialties
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 649
EP  - 652
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.124
DO  - 10.2991/assehr.k.210106.124
ID  - Shen2021
ER  -