Research on the Value and Model of Cultural Creative Product Design Workshop in Colleges and Universities

DOI

10.2991/assehr.k.210106.076How to use a DOI?

Keywords

colleges and universities, cultural creativity, design workshops, products

Abstract

The cultural and creative products of colleges and universities embody the connotation of their spiritual civilization. By analyzing the value and deficiency of cultural creative products in colleges and universities, this paper puts forward the necessity of design workshops for cultural creative products in colleges and universities, and formulates design strategies and business models. Teachers and students of each major form a small team integrating market research, design, marketing, management and other departments to bring new vitality and market for cultural and creative products of colleges and universities by virtue of the advantages of independent design and development of teachers and students.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xi Yan
PY  - 2021
DA  - 2021/01/06
TI  - Research on the Value and Model of Cultural Creative Product Design Workshop in Colleges and Universities
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 390
EP  - 393
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.076
DO  - 10.2991/assehr.k.210106.076
ID  - Yan2021
ER  -