Analysis on the Marketing Strategy of Enterprise Service Relationship Under the Internet Economy

DOI

10.2991/978-94-6463-010-7_43How to use a DOI?

Keywords

Internet Economy; Service Relationship; Service Management

Abstract

The 21st century is an era of rapid development of the Internet economy and the service industry. In the Internet economy, in addition to the constant pursuit of product quality, the maintenance of customer service relationships has gradually become an important means to increase customer viscosity and enhance product competitiveness. This paper takes Changsha’s local brand Chayanyuese as an example, conducts a questionnaire survey on the people who have consumed the brand, and analyzes the impact of the company’s service relationship marketing strategy in the Internet economy through data, so as to provide reference for the other companies. Research shows that active service relationship marketing in the Internet economy can enhance customer stickiness and increase loyalty.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yajing Chen
PY  - 2022
DA  - 2022/12/02
TI  - Analysis on the Marketing Strategy of Enterprise Service Relationship Under the Internet Economy
BT  - Proceedings of the 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022)
PB  - Atlantis Press
SP  - 413
EP  - 419
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-010-7_43
DO  - 10.2991/978-94-6463-010-7_43
ID  - Chen2022
ER  -