Factors Influencing Customer Addictive Purchase Behaviours of Toy Blind Boxes

DOI

10.2991/978-94-6463-222-4_20How to use a DOI?

Keywords

toy blind boxes; customer behaviour; digital age; addiction

Abstract

This article will examine which factors influence consumer behaviour when they buy toy blind boxes in the digital age. Data collection of both the observation group and control group are extracted through the questionnaire, and qualitative analysis such as Cluster analysis and the Chi-square test is used to analyse the differences between the two groups to ascertain which factors affect consumers’ addiction status. The analysis of these 169 valid questionnaires yielded the finding that average costs, average purchase frequency, average purchase quantity, understanding of toy blind boxes, and ways of retrofitting unused toy blind boxes have a substantial impact on customer addiction and purchasing behaviours.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Wenluo Duan
PY  - 2023
DA  - 2023/08/28
TI  - Factors Influencing Customer Addictive Purchase Behaviours of Toy Blind Boxes
BT  - Proceedings of the 2023 2nd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2023)
PB  - Atlantis Press
SP  - 202
EP  - 214
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-222-4_20
DO  - 10.2991/978-94-6463-222-4_20
ID  - Duan2023
ER  -