Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)

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Crowdworking: Is It Beneficial in Destination Marketing?

Authors
Windi Novia Ratri Wardhani, Ratih Pratiwi, Sri Hartono, Editya Editya, Dasmadi Dasmadi
Corresponding Author
Windi Novia Ratri Wardhani
Available Online 16 March 2020.
DOI
10.2991/aebmr.k.200305.044How to use a DOI?
Keywords
crowdworking, intention to visit, tourism marketing
Abstract

With social media, the opportunities to promote the destination and its amenities online are virtually endless. Crowdworking in tourism industry defines as tourism destination that employ digital natives to tagging photograph and review their experience in visiting destination to their social media with tagging accounts, hastag, communities and people. This research is purposed to develop more understanding about crowdworking and provide answers to how crowdfunding benefit for tourism industry. The result show that Crowdworking create an engagement of digital strategy and the digitally natives to promote the destination trough social media content and this holds an enormous potential for the tourism industry. The more like and subscribe they got means their content has been viewed by a lot of people, and this means the information about tourist destinations in their content has been widespread and will have an impact on increasing the number of tourist visits. The good review noticed by netizen will make good reputation of the destination and will lead to intention tourist to visit. This paper has shown the importance of crowdworking and how it can transform the value chain of tourism organisations.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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<Previous Article In Volume
Volume Title
Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
16 March 2020
ISBN
10.2991/aebmr.k.200305.044
ISSN
2352-5428
DOI
10.2991/aebmr.k.200305.044How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Windi Novia Ratri Wardhani
AU  - Ratih Pratiwi
AU  - Sri Hartono
AU  - Editya Editya
AU  - Dasmadi Dasmadi
PY  - 2020
DA  - 2020/03/16
TI  - Crowdworking: Is It Beneficial in Destination Marketing?
BT  - Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)
PB  - Atlantis Press
SP  - 179
EP  - 182
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.044
DO  - 10.2991/aebmr.k.200305.044
ID  - Wardhani2020
ER  -