Crowdworking: Is It Beneficial in Destination Marketing?
- 10.2991/aebmr.k.200305.044How to use a DOI?
- crowdworking, intention to visit, tourism marketing
With social media, the opportunities to promote the destination and its amenities online are virtually endless. Crowdworking in tourism industry defines as tourism destination that employ digital natives to tagging photograph and review their experience in visiting destination to their social media with tagging accounts, hastag, communities and people. This research is purposed to develop more understanding about crowdworking and provide answers to how crowdfunding benefit for tourism industry. The result show that Crowdworking create an engagement of digital strategy and the digitally natives to promote the destination trough social media content and this holds an enormous potential for the tourism industry. The more like and subscribe they got means their content has been viewed by a lot of people, and this means the information about tourist destinations in their content has been widespread and will have an impact on increasing the number of tourist visits. The good review noticed by netizen will make good reputation of the destination and will lead to intention tourist to visit. This paper has shown the importance of crowdworking and how it can transform the value chain of tourism organisations.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Windi Novia Ratri Wardhani AU - Ratih Pratiwi AU - Sri Hartono AU - Editya Editya AU - Dasmadi Dasmadi PY - 2020 DA - 2020/03/16 TI - Crowdworking: Is It Beneficial in Destination Marketing? BT - Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019) PB - Atlantis Press SP - 179 EP - 182 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200305.044 DO - 10.2991/aebmr.k.200305.044 ID - Wardhani2020 ER -