Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)

The Influence of Social Media and Online Booking on Decision to Purchase Home Supplies

Authors
Darliana Hardjowikarto, Yono Maulana
Corresponding Author
Darliana Hardjowikarto
Available Online 16 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200305.015How to use a DOI?
Keywords
social media, online booking, promotion, purchasing decisions
Abstract
Public Housing Credit is a government program through BANK BTN for people who are prioritized for those who do not yet have a residence. Cirebon is one area that has many housing development KPR projects. One of the KPR company PT. Karya Berkah Gemilang which is located in Cirebon Regency is competing to quickly get consumers through various breakthrough programs including utilizing social media promotion and online booking. Samples are taken as many as 100 people to consumers who have purchased KPR at PT. KBG with a purposive sampling method. Data collection was carried out by distributing online questionnaires using the Likert 5 Indicator scale. The analysis technique used is multiple linear regressions. The results of this study indicate that the Social Media Marketing and Online Booking Variable influence the decision to buy a subsidized KPR at PT. KBG.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Darliana Hardjowikarto
AU  - Yono Maulana
PY  - 2020
DA  - 2020/03/16
TI  - The Influence of Social Media and Online Booking on Decision to Purchase Home Supplies
BT  - Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)
PB  - Atlantis Press
SP  - 59
EP  - 62
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.015
DO  - https://doi.org/10.2991/aebmr.k.200305.015
ID  - Hardjowikarto2020
ER  -