Welcome to the Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025). The track provides a musltidisciplinary forum for examining organizational practices, economic developments, social dynamics, and communication strategies in an increasingly interconnected and digitalised world. The papers published in this volume address diverse themes, including manage-ment and entrepreneurship, accounting and finance, marketing and digital business, human resource management, economics, public policy, as well as communication and media studies. Collectively, these contributions offer valuable insights into how organi-zations and societies respond to rapid technological change, globalisation, and evolving stakeholder expectations.

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