Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Session: Communication
12 articles
Proceedings Article
Utilizing Instagram as a Promotional Platform for Lovrinz Publishing on Instagram Account
Erzha Indah Dwi Pratiwi, Didik Hariyanto, Kukuh Sinduwiatmo
This research aims to find out how to use Instagram as a promotional media. This research is based on the theory of promotion mix. This research was conducted by means of qualitative research by interviewing and analyzing the results of Instagram uploads and the number of books successfully printed each...
Proceedings Article
Youth Perspectives on Jerome Polin’s YouTube: Global Insights in Mathematics Learning
Intan Febry Ning Tyas, Didik Hariyanto, Ferry Adhi Dharma, Shakhnoza Makhmudovna Latipova
This study aims to determine the perceptions of teenagers in Candi Wangkal Village regarding Jerome Polin’s Youtube shows as math learning. The method used in this research is qualitative research and uses perception theory. Data collection is collected using interviews, documentation and using data...
Proceedings Article
Revitalizing Small Business Resilience: A Post-Pandemic Marketing Communication Paradigm in the Bag Industry
Rahma Aqidatun Nisa, Nur Maghfirah Aesthetika, Ferry Adhi Dharma, Dildora Pashakhodjaeva
Tanggulangin is included in the tour of MSME centers of the bag and luggage industry in Sidoarjo Regency. Tanggulangin bag and luggage products have local brands with good quality and have been recognized by consumers. Tanggulangin bag and luggage SMEs are one of the icons of Sidoarjo shopping tourism....
Proceedings Article
Exploring Social Interactions in WhatsApp Groups: A Netnographic Study of Virtual Photography Communities
Mochammad Revaldy Rafsanzafi, Nur Maghfirah Aesthetika, Ainur Rochmaniah, Sherzod Uralovich Kiyosov
This research aims to find out the netnography study of social interaction in social media Whatsapp gruop members of the virtual community of photography LLP Indonesia, This research method uses netnography method with qualitative descriptive research type. Data collection techniques used observation...
Proceedings Article
Elevating Event Organizer Services: Innovative Marketing Communication Strategies
Aura Intan Syahira, Djarot Meidi Budi Utomo, Poppy Febriana, Susanna Seyranovna Alieva
This study aims to analyze and explain the Marketing Communication Strategy of PTEkma 89 Communication Surabaya in Increasing Sales of Event Organizer Services. This research method uses descriptive qualitative. The location of this research is at PT Ekma 89 Communication Surabaya. Determination of informants...
Proceedings Article
Visual Culture in Boyband K-Pop: Netnographic Insights into Global Fan Communities
Ayu Kartika Dewi, Poppy Febriana, Kukuh Sinduwiatmo, Salim Sobirovich Togayev
Social media makes it easy for anyone to interact and share information. This makes cultural exchange through the internet has no time and space limit. Such as visual culture whose representations can be in the form of movies, music, designs, lifestyles and others that are easily formed through social...
Proceedings Article
Fostering Employee Motivation Amidst Pandemic Challenges: Insights from Production Supervisors
Yuli Krisyanti, Djarot Meidi Budi Utomo, Totok Wahyu Abadi, Bobur Sobirov
The success of an organization depends on how the leader leads it. This research focuses on knowing the communication style used by supervisors when fostering work motivation during a pandemic. This research uses a qualitative method, data collection is done through in-depth interviews and observations...
Proceedings Article
Organizational Communication Climate in Achieving Work Loyalty
Santi Kurnia Wardani, Nur Maghfirah Aesthetika, Ainur Rochmaniah, Akhmadjon Taniyev
This research is based on the fact that the average staff at PT Dwi Prima Sentosa reached a working period of more than 5 years and even 10 years and the expression feels comfortable with the work environment because it is different from the previous work experience. Although in terms of company management,...
Proceedings Article
Therapeutic Communication Strategies for Guidance Counseling Teachers in Handling Students Addiction to Gadgets
Lestari Eka Indriana, Djarot Meidi Budi Utomo, Kukuh Sinduwiatmo, Mashhura Toirхonovna Alimova
This study aims to determine how the strategy of SMPN 3 Krian counseling guidance teacher in dealing with students addicted to gadgets. During the Covid-19 pandemic, learning at school was carried out through gadgets, because of students’ interaction with these gadgets, it did not rule out the possibility...
Proceedings Article
Perceptions of the Usage of the PeduliLindungi Application in Public Spaces
Rachma Sari Octaviani, Didik Hariyanto, Totok Wahyu Abadi, Turdibekov Khasan Ibragimovich
This study aims to determine how the perceptions of Muhammadiyah Sidoarjo University students about the use of the PeduliLindungi application in public spaces. This research uses qualitative methods in the form of descriptive data. The determination of informants was carried out using purposive sampling...
Proceedings Article
Model of Multi-Cultural Communication and Learning Development Through Nationalism Perspective for Students
Basuki Agus Suparno, Sigit Tripambudi, Sika Nur Indah
Yogyakarta is a province which has been well known as tourism destination and center of study for undergraduate and graduate so that degree of social mobility in Yogyakarta is always changing and very dynamic. Although Yogyakarta is located in Javanese Island, in fact, all ethnics who derived throughout...
Proceedings Article
Men Vs Woman: Learning Channel Differences On Generation Z Investment Intention
Nurul Retno Hapsari, Arika Bagus Perdana, Muhammad Irfan Mu’afi
Investment growth in Indonesia’s capital market is dominated by Generation Z. This technology- savvy generation uses various sources to learn about investment. Therefore, the study investigated Generation Z’s investment intention as influenced by learning channels. A quantitative approach was used by...